If your company is working under budgetary constraints, not sending out holiday cards may seem like a no brainer. Why would you spend money on that, when there are so many other things that are needed to run a company? Inventory, supplies, salaries, to name a few. If you are trying to get the word out, you are likely spending money on some type of advertisement. If you run an ad in the local newspaper, you are likely putting out a good chunk of change. You have no guarantee that your customers or potential customers will even see it. So, is it necessary to send business Christmas cards? That is the question!
Sending Christmas cards may not seem like a very important task. However, when you think about it, it becomes clear that it is. Everyone wants to feel appreciated and thought of. The holidays are a cheerful time of year and a perfect time to remind people of how much they are appreciated. By sending Christmas cards you are letting your customers and clients know that you are thinking of them. Not just when they are utilizing your services, but for the rest of the year as well. Along with great service, these small measures are what keep customers coming back.
You may wonder how this would attract potential new business. Most offices that receive Christmas cards, hang them up on display. People are walking in and out and most likely will stop to look at the cards. When they do, they will see your company name, proudly printed on the inside. While spending a very nominal amount per greeting card, you have sent out an advertisement that will be seen by many.