So you have decided to purchase some presentation folders to present your business in the best light possible to your clients. Seems simple enough but once you go online you realize there are more things to think about than you first imagined. Let me walk you through some of the things you should think before placing your first order.
Folder Color – What color best represents your company? If you have colors you typically use whether in your office décor, company logo, business letterhead etc. Consider choosing a folder that is similar in color.
Weight of Paper – Look for a folder with a medium to heavy cardstock to be sure your corporate pocket folder is not flimsy to the touch and able to house your paperwork that you will place inside.
Ink Imprinting or Foil Stamping – There are many, many ink printed folders out in the market place and some are indeed very nice. Consider a solid color with some rich foil stamping it can literally be the thing that stands out amongst a desk full of clutter and gives your client a feeling of confidence in your company.
Ink/Foil Color – Again look to your company colors or the impression you wish to make when making this very important decision.
Pockets – Are the pockets deep enough and roomy enough to put all of your marketing materials inside?
Business Card Slits – Do you need them? You do if you are planning to put your business cards in the folder.
Vertical or Horizontal Business Card – If you are putting your business card in the slits are the silts designed for both a horizontal and vertical oriented business card?
Personalization – Folders look great when they feature your company logo. Consider adding your company slogan, name, address or url.
Personalization Locations – Where you can print information on your folder is definitely something that can present some additional sales opportunities. Why not print important numbers on the inside pocket or your various locations and hours on the back?
Quantity – Typically the more presentation folders you order the lower the price per folder will be so be sure to order an ample suppy if you wish to get the most value for the dollars spent.
