Month: August 2024

Put Your Company Name Up Front

When designing your holiday cards or birthday cards this year, try keep in mind what it is you do with the cards you receive from business associates and friends.  My guess is that you take those cards and display them on a table or your desk, place them in a decorative card rack or pin them up on a bulletin board.

While these are the typical destinations for our greeting cards, it does not allow for the people viewing the cards to see who the cards are from.  I hate when I walk into the office during the holiday season and see a gorgeous new card added to the mix and have to untack it from the bulletin board to see who it is from.  Why take all that time and money to send a beautifully designed card and then make it difficult for others to see that the card is from you?

Put your company name on the front and your company will be displayed and remembered.  This is a great way to promote your business while showing your caring side. People remember when businesses take the time to acknowledge the special moments or holidays in their clients’ or employees’ lives. 

Greeting Cards: A Powerful Marketing Tool

Sending greeting cards as a business can benefit your company in many ways. Here is why this simple gesture can serve your company as a smart marketing strategy.

Sending greeting cards gets your company’s name out there. It adds a personal touch that reinforces good relations with customers and extends a friendly offer to potential customers. Many people are used to getting junk mail from corporations. If you send a nice, quality card the chance that they will not only keep—but also display your card—is pretty high. This will act as a form of free, voluntary marketing. Consider sending a customizable calendar from The Gallery Collection to your clients. You can add your company’s name and or logo to a beautiful tri-fold calendar, which will help work as a classy, yearlong advertisement for your company.

Another way greeting cards may be used as a marketing tool to profit your business is if you send a gift card or coupon offer inside your cards. This extra step will make your potential customers feel that much more special! Plus, the bonus of the gift card or coupon will give them an incentive to visit your business for your services sooner than they may have otherwise. So consider sending a card to your customers for any occasion—the anniversary of buying a car, their birthday with an exclusive deal, or for the holiday season with warm wishes—and see what it does for your company’s growth.