Owning a small business means that I have to make sure that all my choice make sense. Every purchase I make has to be carefully thought out. Is the purchase necessary? Do I need the item? Does the benefit of this purchase outweigh the cost? What about advertising? Do I advertise and if so, how do I get the most bang for my buck? Should I send out holiday cards this year? I really enjoy sending out cards during the holiday season. Ugh!
So I got to thinking! I really want to advertise my business and wondered how to increase my sales with Christmas cards. After careful consideration, I determined that I could do both. After all, I display all of the holiday cards I receive. I look forward to hanging them on the wall and am always grateful that someone took the time to add me to their list of recipients. With this in mind, I started an online search. One of the first sites that came up was The Gallery Collection. After checking out all the beautiful Christmas cards that they offered, I settled on a calendar card. It depicts wonderful, seasonal images. To this, I added a heartfelt thank you, as well as my company information. I can’t think of a more cost affective way to advertise my business all year long. Money well spent for sure!
I always send Holiday cards to past and present customers. It’s a wonderful way to keep business up!
It never hurts to try something different. Even if you decided to just send out thank you cards during the holidays. When people get correspondence letting them know their business matters, they love it. They are most certainly inclined continue to do business with you and maybe even tell a friend!
Very informative article, thanks for the tips!