Is it Necessary to Send Business Christmas Cards?

When it comes to the Holidays, one of the first things we think about as consumers in our personal lives is mailing out Christmas cards to our family and friends. When it comes to our professional lives however, some people question whether to send their customers and colleagues a Holiday card. Some companies do and some don’t, which leaves the question: is it necessary to send Business Christmas cards? My opinion is YES absolutely!

Now don’t get me wrong, it isn’t a “must” or your business will fail if you choose not to, but it definitely is smart. You see, the meaning behind a Business Christmas card is really more than just saying simply, Merry Christmas. To your customers, that card signifies many things…when your recipient gets it in the mail, it shows you are thinking of them. You are taking time out during the busy end of year season and saying, hello… I’m just not thinking of you when I need your business, I am thinking of you now to wish you all the best as well.

Sending out a Business Christmas card not only is a “thinking of you” during the Holidays, but is also the perfect opportunity to allow your clients, vendors, patrons etc. to remember you and your company. Almost like an indirect form of advertisement for your company. That card will most likely stay on the recipients’ desk, and will be looked at by them and others throughout the season. It’s like a little reminder that you exist in their world, at a time you may not necessarily be working with them.

Last but certainly not least, that Christmas card can also act as a double sentiment, if you will. … that sentiment being a thank you card. Take the time to write a personal message, thanking the receiver for their business and allows you to wish them well in the new year. That in turn can start a connection for a future venture together, too! So sending a Business Christmas card in my opinion is a total…consider it a small investment to showing your colleagues a token of appreciation, as well as a creative way of keeping your company on their minds, which will leave the door open for more work together in the future!