Author: Henry L.

Get Well Cards Rescue the Sale

I am a senior salesperson who had a really positive experience with Get Well cards.  In November, I was pursuing a lead for a new account.  My contact for the potential business was the CIO.  We had been to lunch a few times and I started feeling like the new deal could be mine.  I sell software which monitors network activity and it is pretty pricey.  Every deal is a potential huge deal for me.  When I called the CIO’s Executive Assistant to confirm our next appointment she told me that Dan, the CIO, would be unable to meet me on the scheduled date.  Startled, I asked whether Dan simply didn’t want to pursue the deal with me any further and she replied, “It’s not that.  Dan is in the hospital having bypass surgery”.   I hung up disappointed and dejected because not only was the deal off, but I felt I had been building a good relationship with the CIO and certainly did not like hearing that he was ill.

Obviously sending flowers to the hospital or visiting was entirely inappropriate considering that this was a business relationship with someone I only gotten to know two months ago.  I decided then that I should send a business get well card to at least express my hopes for his speedy recovery and return.   The get well card went off in the mail and I forgot about the lost deal as several months went by.  Then, in January I got a phone call from you know who!  It was Dan, back at work and ready to pick up our conversation.    A few days later we went out to lunch to discuss the deal and Dan said, “You know, there were 5 competitors out to get this sale and not one of them was as thoughtful as you.  As soon as I received your card I knew we’d be doing business together.”  I can happily report that Dan is feeling much better, the sale was made and I can thank  business get well cards for sealing the deal!

How Welcome Cards Can Lift Spirits

April 27th, 2011 is a day I will always remember. My state (Alabama) was hit by the largest outbreak of tornadoes ever recorded. The devastation was horrific. 249 fatalities were recorded in Alabama that day, and it felt like I was living a nightmare. The sounds of tornado sirens blasting all day and all night are forever etched in my mind. I graduated from The University of Alabama in Tuscaloosa, AL., which was one of the hardest hit cities in the state with 43 confirmed fatalities and over 1000 injuries. In fact the apartments I lived in my sophomore year of school were completely destroyed. I live in Birmingham now which is about 50 miles from Tuscaloosa, and several of my company’s employees lost their homes and everything they owned. A few weeks after the tornadoes I was at work one day and thought it would be a nice idea for my company to give their employees that were affected welcome cards when they returned back to work. These people needed all the help they could get and returning to work might provide a sense of normalcy when their lives had been turned upside down.

My boss was in total agreement with me and loved the idea. Not only would the cards serve as a reminder that the company was thinking of them during their time of need, it would hopefully help to facilitate the healing process and demonstrate that the company truly cared about them and their families. The look on many of the employee’s faces when they saw the cards on their desks when they returned to work was incredible. I truly feel that this small gesture provided joy to these individuals. I learned that business welcome cards can be used by any company to welcome an employee back to work after suffering a tragedy. My heart still aches for everyone affected by the tornadoes but we will come back stronger than ever.

Business Birthday Cards That Made An Impression

Let me tell you what a difference it made to me when I received actual business birthday cards you could feel and touch.  I own a consulting business and we order many marketing promotional items for our clients.  Many sales representatives from promotional companies contact us but I had my steady supplier that we had used for years.  When my sales contact left the company for a change in careers, I stayed with the company but was ultimately not happy with the service I was getting.

I had met with a sales representative from another company approximately a year prior on what must have been my birthday.  Low and behold, 1 year later, I received a beautifully crafted business birthday card from that same sales rep.  I was not only impressed by the thought, but also by the quality of the card.  I immediately got in touch with the rep and placed an order to try their company out.

I am now happily using his company as our primary supplier of promotional material and all because he made such a great impression on me with a high quality and thoughtful birthday cards.

I now make it a point to find out all of my clients’ birthdays and have a box of quality birthday cards at my finger tips ready to send to my clients.  I can’t tell you how many comments I get from them when they receive their card!

Moving Trucks and Thank You Cards – Perfect Together

I am in the middle of moving for the first time in many years. Packing, shifting, and unpacking boxes is not my idea of a good time. I am hoping I won’t have to do it again for quite a while. (If my first reaction to my new pad is any indication, I won’t! I love it!)

I am lucky enough to have helpful parents and friends who were there to aid me in the move. I was also of enough sound mind to keep a box of Thank You cards on hand (and unpacked) so that I could write out enough notes of gratitude to make it seem like Thanksgiving around the new Casa de Dee!

Next week, my new furniture is being delivered. You can bet the delivery men will be receiving Thank You cards with their tips – especially considering the rotten weather forecast! The Verizon FIOS technician is next on the list, although I have to wait an unbearable three weeks for my installation.

The next time I have to do this all over again, it’s no question – a moving company will be hired! And yes, I’ll be sure to have a box of Thank You cards at the ready on that occasion, too!

Turn Competitors Into Colleagues With Corporate Greeting Cards

Smart business owners send their employees greeting cards.  This lets them know that they are a valuable part of the company, not just another worker.  Smarter business owners send corporate greeting cards to other businesses.  This allows them to create relationships, enhance good will within a community, and ultimately expand their business.

As a retired business owner I found that putting in a little extra effort in the beginning will always pay dividends in the end.  Taking the time to send simple business greeting cards to your neighboring companies can go a long way.  It’s the first step in opening the doors to a relationship, friendship, or perhaps even future partnership.

For example, let’s say you’re a bar owner and a new restaurant opens around the block.  Some people view this as a new competitor.  I see it as a new opportunity to increase your business.  Undoubtedly, new potential consumers will be visiting your area.  Instead of fighting over these customers you can share them.  Pursue an opportunity to create a deal such as a “Friday Night Out”, where if they go to dinner at the new restaurant they receive a coupon for a free drink at your bar that evening.  Most business owners love finding innovative ways to attract new customers.  But remember the key to building these relationships ultimately starts with a greeting.  Take the advantage of the opportunity to send business to business greeting cards.  Trust me; a little effort will go a long way.

Can You Receive Too Many Company Christmas Cards?

I don’t think it’s possible that anyone could receive too many Christmas wishes.  With so many families separated by hundreds or even thousands of miles, cards are the main way we are able to personalize and send greetings.  My holiday was brightened tremendously by  not only receiving  a card from my distant family, but also company Christmas cards from a local ‘mom and pop’  hardware store that I shopped frequently when I lived in that town.   Imagine my surprise when I opened the envelope to find a Christmas card complete with a picture of the store and the owners who still run the place inside.  The greeting was, “We all miss you here, but wish you well as you embark on your life journey”.   I have to admit, it made me quite homesick for a while, but as far as cards go, I’d have to say that one is my favorite.  I plan on keeping it out all year for motivation and inspiration to follow my dreams.

In my opinion, it’s great to receive these types of cards. Even if you receive business Christmas cards that aren’t as personal as mine was, you can be sure that the company behind them values you as a customer or colleague and truly does whish you and yours well.  After all, isn’t that what the holidays are about?

Personalized Greeting Cards – Keep Your Customers Thinking of You

Sending personalized greeting cards is one of the easiest and most economical ways to keep your company name foremost in your customers’ minds. When you think about it, they are a low cost form of advertising. When you pay for advertising, you are never sure of who will actually see it or whether it will be seen at all. A greeting card actually ends up in the hand of a live person. Most of us enjoy receiving cards and will most likely hang on to them for a while. Unlike newspapers that end up in the recycle bin, greeting cards are actually displayed, so that everyone in the office can view them.

Assorted greeting cards abound these days. There are so many choices. There are cards to fit every situation. Fun, elegant, simple, feminine or masculine are just a few. There are thank you, congratulations, get well or sympathy cards and let us not forget the most popular, holiday cards. Calendar cards are another good option and are a great way to have your company name displayed every day of the year.

Personalized greeting cards can be typeset with an imprint or can be signed by hand. They can even be a combination of both. One can choose from a provided list of greetings or be creative and make up a customized greeting. Logos can be added to the card or can simply have the company name imprinted. There are so many choices and options available.

When you send a greeting card, you are letting your customers know that they are not just thought of part of the time, but that they are an important component in the success of your business. Everyone wants to feel appreciated and personalized greeting cards allow you to convey this very important message. Sending greeting cards keeps your customer in mind, but more importantly, it keeps you in the mind of your customer.

Sending Personalized Holiday Cards Never Gets Old

With Christmas only days away, I have received many holiday wishes from family, friends and colleagues.  I have gotten e-cards, emails, phone calls and text messages, but nothing compares to having personalized holiday cards in your hands.  There’s something about a card that makes you feel like that person went the extra mile to send their holiday wishes.

Out of all the Christmas cards I have received so far, my favorite one was from a colleague in New York.  It was a Gallery Collection design.  It was a striking red berries design with a black background.  The colors were absolutely beautiful.  I have it hanging by my desk.  There is no way an e-card could compete with this card!

That is why every year I continue to send personalized Christmas cards.  I put mine in the mail the first week of December!  It is sort of a holiday tradition for me.  I made sure to send one to each person that I wanted to extend my warmest wishes to, both personally and professionally.  In this day and age, it is so easy to get caught up in doing everything electronically.  But there are just some things that the electronic world can never beat: sending Christmas cards!

‘Twas Right Before Christmas

‘Twas right before Christmas, when all thro’ the place
The workers were working at such a great pace;
The typists were typing the papers with care,
The phones were a’ringing, their sound filled the air;
The clerks were nestled all snug at their desks,
With visions of Turkeys still so picturesque.

And Fran at the copier and I at the file
decided to have coffee in just a short while;
When out in the hall there arose such a clatter,
We sprang to the doorway to see what was the matter;
When what to our wondering eyes should appear
But the boss his arms waving, his look full of fear.
More rapid than eagles his voice how it came
As he shouted and called us all by our name,
Now, Mary, now, Fran, now Alex and Brian
Up Gert and Up Greta Up Al and Up Simon.
To the conference room quick there’s no time like now
He said, “This problem is bringing a frown to my brow”.
Thanksgiving has passed and December is here
And our Christmas cards order is too late I do fear
What can we do? We’ll put our heads together
so as a team this crisis we’ll weather.

So off to the computers with all speed we did fly
To search all the sites in the Internet sky,
And there to our wearying eyes did we find
A website that had many choices for our bind.
There photo cards, business cards of choices a slew
There were trees, bells, snowflakes and ornaments too.
We pondered, we argued and then we decided
on the card where both business and thank you resided
Off again we did run, our selection to toss
With enthusiastic teamwork straight out to our boss.
A wink of his eye and a toss of his head
soon gave us to know we had nothing to dread.
He spoke not a word but to his desk he did dash
Ordering our Business Christmas cards in a flash.
But we heard him exclaim as he ran out of sight,
We’ll wish all a Happy Christmas to our customer’s delight.

Custom Holiday Cards – Lots To Love

There are a lot of mundane things about life.  We must engage in a lot of routines every day of our lives that we don’t want to do.  Luckily, for the sake of those that appreciate them, there are a few things that can make us smile, push us to laugh and nudge us to feel good even when we aren’t expecting it.  For me, there are few things better to achieve this end than custom holiday cards.  A good greeting card goes a long way.

You can’t get personalized holiday cards just anywhere.  It’s cheaper to pick a card off a dollar rack at a drug store but it doesn’t feel as good as a one especially prepared with my unique message and name typeset on it.  I want to send, and receive, something that doesn’t look disposable.  You wouldn’t be able to throw away an outstanding greeting card the way you would if it were picked off a discount rack down the block.  There’s pride that goes into making a good greeting card like there would be when constructing a hand-written letter; it’s just more intimate and that’s not something you want to forget like yesterday’s news.

The bottom line is that custom holiday cards are something that have the potential to last and be remembered for years to come, and in a world of mundane, forgettable routines,  personalized holiday cards beats most things.