I used to think of myself as pretty stoic when it came to my birthday; I didn’t care if I received cards or not. I am not anti-birthday cards, I send out birthday cards to all of my friends and family on their special day. Actually one of my claims to fame is that I can remember a person’s birthday once I hear it. It’s a strange talent but people enjoy it. This year I received personalized birthday cards from my yoga studio and inside the card there was not the usual “Happy Birthday to You” sentiment but the greeting was a coupon for a free session. The yoga studio actually sends these to clients on their birthday; this was a very clever idea and I really did enjoy receiving that card.
I mentioned this to a friend who owns a business and she told me that she already orders birthday cards by the box to send to her clients. She has the inside printed with a message that she will make a donation in their name to a charity; a thoughtful and generous idea. Now that I discovered the many uses for birthday cards, I look forward to receiving them.
Wow, I own a small business, i never send out Birthday cards to customers, (mainly because i don’t know when their birthday is) I think i might have to start capturing this info and start a card program. Thanks for the tip!
In this economy, us small business owners must do everything possible to distinguish ourselves from the bix box storee, having that extra personal touch certainly helps!