Last year was a tough year for my business. You see, in the past I sent gifts to many of my clients in appreciation for their continued support. However, 2011 wasn’t a great year therefore sending a small fruit basket or even a box of candy wasn’t in the budget. My husband gave me a suggestion; he had received some beautiful sample business Christmas cards in the mail at his office and shared the catalog with me. The cards were exceptional and with the discounts offered they were well within my budget.
Since I sent the cards last year I received numerous calls and comments from clients about the beautiful corporate holiday cards I sent. I have also done more business with my clients, which I believe was due in no small part to the cards they all received. Sending Christmas cards is a tradition that I intend on keeping for years to come.
Sending clients business Christmas cards is better than gifts. It shows you are thinking of them, but you’re also fiscally responsible!
We’ve been doing this for years. I think it’s brought us a lot of repeat business. People seem to appreciate the thought.
What’s great about a card is that its something they will possibly put in their drawers after the Christmas season and six months later while cleaning see it again versus a box of chocolate that can be easily forgotten.
It is just nice to let them know you are thinking of them – especially with a beautiful card! It keeps your business fresh in your clients’ minds too. I am sure they are just happy to get any kind of acknowledgement – big or small.
I don’t think anyone expects a gift anymore from companies during the holidays, those days are gone. Sending a card is more important than ever since it is the only expression of thanks you can afford these days