Corporate Christmas cards can strike a lot of notes, blending into one harmonious and memorable song. If you’re part of a small company, perhaps even a one-person enterprise, you are probably doing the jobs of several people, “wearing different hats,” as it were. With all your personal multi-tasking, you probably appreciate investing in tools that also multi-task to get more bang for your buck. If you plan right, you can realize “perfect pitch” by sending a Christmas card to each of your business contacts.
Your Christmas card can serve as a personal calling card, as a thank you note, and as an advertisement. Company Christmas cards replace the visits and phone calls you don’t have enough time for during the holiday season. A Christmas card can serve as a letter of introduction, a reminder and a recommendation. In short, business Christmas cards play a symphony that “sings your praises.”
First, compose your mailing list to include: all your current customers and vendors; all the prospective customers you’d like to acquire; all the vendors you may one day want to do business with; every employee and service person who helps your business; anyone who may recommend your business, including neighboring businesses; every person who helps in your personal life so that you can better concentrate on business. These are the many parts that harmonize to create a robust business support group.
Next, select a Christmas card that, in both design and greeting, projects your company ethic at its best. Whatever your style, the quality of the Christmas card should be the best you can find. For generations, the social status of individuals and the reliability of businesses have been judged by the quality of the stationery products they used. For maximum benefit, have your Christmas cards professionally printed with your company name and/or logo. If you can budget your time, nothing beats adding a personal handwritten touch to your business Christmas cards.
The goodwill these cheerful Christmas cards facilitate for your business will be music to your ears!