Sending Christmas cards is always a good idea. When you send a business Christmas card it lets your clients and customers know that they are important to you. This could be a way of helping the relationship grow. But following the right etiquette for business holiday cards is important so your cards remain professional and thoughtful.
Sending business greeting cards should be about appreciation and the value placed on customer and clients. They improve the perception of your company in the eyes of your customer and clients. They increase the probability that one of your customers will select your company over a company they didn’t receive a holiday card from.
When selecting a business Christmas card always choose one that expressed a level of formality consistent with your company. It should be a mirror of your business that your clients have come to know. Send your greeting cards to as many people as you can. The paper you use for your business greeting card should be of good quality. The greeting card is a direct reflection of your company. If your clientele differs in religious backgrounds or cultural groups, it’s probably best to stick to non denominational winter or nature imagery cards. By choosing a holiday card with other seasonal greetings, it shows your company is mindful of people from all different walks of life.
Great information, and definitely sound advice.
Very helpful!