Working for a greeting card company has turned me into a snob when it comes to holiday greeting cards! Whenever I see greeting cards in stores, I judge them! First, I critique the design on the front of the card. Second, I have to feel the greeting card to check the quality of the paper stock. Is it matte, glossy, textured, thick, or thin?
I have seen many of our competitors’ business Christmas cards and can’t help but compare them to our own company holiday cards. It seems I am constantly keeping an eye out for greeting cards and how their quality measures up. When I am in the doctor’s office I examine all of the greeting cards they have on display. When I received a flimsy holiday greeting card from my dentist, I asked her why she ordered her Christmas cards from Company X. I then hand delivered a Gallery Collection greeting card catalog to her!
I often stop in stationery and gift stores to check out what’s new in the world of greeting cards. While many of the greeting card designs are quite pretty, the quality is a whole different story. I can’t believe what some companies sell! Some of the greeting card stock feels like construction paper. Other paper is so thin, and sorry, I must use the word “cheesy!” The printing in some of these holiday greeting cards looks like a rubber stamp was used. Oh and touch a greeting card with sparkles and glitter and you’ll be wearing it on your clothes and face well into the New Year!
I know our customers appreciate the quality of our holiday greeting cards. They buy their company holiday cards with confidence. I know OUR (capitalization = pride) holiday cards are the highest quality material and our printing is precise. Certainly a great value for the money!