Category: Business Christmas Cards

It’s a Digital World But Personalized Holiday Cards Still Matter

It’s simple to send out a “Happy Holidays” text or email to all your family, friends, or business colleagues, but in a world of instant digital gratification, the personalized holiday card still wins out. The holiday card shows you actually care enough to take the time, put pen to paper, and connect on a more personal level.

Think about this for a moment. How many times have you received anything handwritten in the mail in the last decade? A personalized holiday card is a tangible item reminding us that someone was thinking of you. It’s keepsake to cherish and display – unlike the text or email buried in your inboxes.

So what makes these personalized holiday cards special? I’d break it down to 3 things. First, it’s the effort of dedicating time to write the message and show you actually value the recipient. Second, the personalization factor by being able to share a memory or joke and express gratitude with a meaningful personal message. Lastly, uniqueness in the sense that a tangible holiday card is such a change of pace compared to all the digital messages we are bombarded with today that become simply noise.

My suggestion would be for this holiday season to ditch the mass digital messages and connect with colleagues, clients, and loved ones on a more personal level by sending them a personalized holiday card. A small gesture that I promise will make a large impact. It will also remind them of how they are valued and appreciated.

Season’s Greetings or Happy Holidays: Which Greeting Should I Choose?

 “This is just an exercise in semantics.”  Most of us have heard this sentence uttered disparagingly in the effort to discount an argument over the meaning of a given word or term.  This sentence could certainly be applied to a scenario in which one was attempting to decide whether it is preferable to proclaim Season’s Greetings or wish Happy Holidays on their Christmas cards.  An easy initial reaction would be to surmise that these two phrases are essentially one in the same, and picking one or the other simply would not have any noticeable or tangible impact on the meaning of a business Christmas card.  While it is tempting to adhere to this narrow line of thinking, these two phrases do actually differ in a meaningful way as they are more than synonymous methods of offering a festive greeting that avoids preferential treatment for the Christian religion.  A closer look at both of these phrases is evidently warranted.  The future sentiment of this year’s Christmas cards could potentially hang precipitously in the balance.

Season’s Greetings and Happy Holidays are two distinct phrases that imply two distinct, different meanings.  Season’s Greetings is used to convey a festive, jovial mood that is hopefully universally felt in the time period from the end of November through the end of December.  This phrase is best utilized when simply wishing individuals a state of joy and fulfillment.  Happy Holidays is used to wish multiple individuals of disparate faiths and traditions an enjoyable holiday.  This phrase is best utilized to ensure that whether your recipients celebrate Kwanzaa, Hanukkah, or Christmas, they will feel included and appreciated.  If you were a doubter as to the semantic distinctions of these two seasonal phrases before, hopefully you are now open to the possibility that word choices matter.  If not, let me wish you Season’s Greetings….or Happy Holidays.

Building Lasting Connections: The Impact of Construction Holiday Cards

When people think of construction. they think of rugged individuals, usually wearing a hard hat, sweating and working hard at manual labor. A construction company can portray such an appearance on the outside by the nature of their business. How can you leave a more lighthearted impression that represents the compassionate and caring side of your business – that which relates to your customers as people? 

You can do that with friendly and awe-inspiring construction Holiday Cards. Animals represent the playful side of hearts, seeing a penguin dressed up in a hard hat really transmits the sincerity of the work you do for your clients.

In addition, add your message of thanks softened by using a snowman in hard hats holiday card. Seeing a snowman holding a 2×4 piece of wood in one hand and in the other a hacksaw really can ease the roughness of your business. In fact, seeing a snowman brings us back to our childhood days of building them, bring out the child in your clients by wishing them a Merry Christmas from Yours Truly.

Deer remind of us Santa’s promise to deliver all the presents to everyone. Invoke that desire by our hard-hatted reindeer C-wrenched abled deer’s. Let their red and black noses shine as they greet your clients and show your business in a new light.

Construction is not usually seen as something done by the work of animals, but that is soft touch is exactly what is needed during Christmas time. Let your clients know that you care and that you care deeply with our cute and Holiday cards.

3 Perfect Quotes For Your Christmas Cards

The holiday season is my favorite time of year.  I love taking this opportunity to acknowledge all those that have had an impact in my life no matter how big or small.  This is the perfect chance to show appreciate for the people who have touched your life and who mean so much to me.

I also feel that at this time of year, all of us need to focus on the reason why it is so special.  Sure it is great to give and receive presents and to attend all those festive gatherings, but we need to keep our focus on the true meaning of the season.  I take this time to add one of these special quotes in my Christmas cards.

  • “May you have the gladness of Christmas which is hope; The spirit of Christmas which is peace; The heart of Christmas which is love.” By Ada V. Hendricks
  • “What is Christmas?  It is tenderness for the past, courage for the present, hope for the future.  It is a fervent wish that every cup may overflow with blessings rich and eternal and that every path may lead to peace.”  Agnes M. Pahro
  • Sing hey!  Sing hey! For Christmas Day; Twine, mistletoe and holly.  For a friendship glows in winter snows, and so let’s all be jolly!”  Author unknown

I know the last one is a little more lighthearted but sometimes it is the perfect fit.

Don’t Feel Left Out – Industry Specific Holiday Cards

During the holiday season, you’ll notice hundreds of different holiday cards go on sale across major retailers and online. The only problem, however, is that they don’t cater to your company or industry! Sure you might be able to design one yourself (which is a valid option), but that takes extra time out of your already busy schedule. If you’re going to purchase holiday greeting cards, they should really represent your organization and be simple to setup.

Fortunately, the Gallery Collection has compiled a big list of industry specific greeting cards over the years to cater to your specific company’s needs. Whether you’re a construction company, law firm, or real estate agency, we’ve got a card for you! One of my industry favorites is this cute little dental card with festive teeth.

If you’re company falls into one of these categories, we’ve definitely got you covered for industry-specific cards:

Make sure to give them a look! As with most Gallery Collection designs, you’ll be able to enter your company name, customize your envelopes, and choose / create an imprint to put inside your card to really customize the entire design. Looking to design your own card? You can do that too! Just upload your own design / photo and our team will help you make it as great as can be.

Business Greeting Cards 101

As the holiday season quickly approaches, it’s not only time to start gift shopping for friends and family on your list, but it’s also time to start thinking about the holiday greeting cards you will be sending to your clients and colleagues. One of the joys of the holiday season is the arrival of holiday cards. Opening these greetings of all sizes, colors and shapes brightens any business day, and it’s the perfect way to say “thank you” for your business for the year, or give a personal greeting that helps solidify a business relationship.

If you’re like many, you’ve left your corporate greeting card order to the 11th hour before and have experienced the mad scramble to ensure your cards reach their destination before the holidays. I am here to assure you there is no reason to fret and to provide some guidelines on how to maximize this truly special time of year. With that being said, I encourage you to begin the process early to ensure a stress-free holiday season. Here are five tips for writing corporate greeting cards that may be useful to you as you get started:

  1. Order Early – You are already ahead of the curve by thinking about your holiday greeting cards now. In fact, right now is the perfect time to order your cards, especially if you plan to include customization, company logos or special designs. Use the next week or two to select and design your cards, and get your order in by the end of the month to ensure you have them in-hand on time. In addition, it provides the opportunity to take advantage of the notable discounts various companies offer this time of year, sure to keep your finance office happy.
  2. Be Unique – You can, of course, just select a standard design from the card catalog, but why not try a different approach? You can create a very unique and memorable card that doesn’t have to break your budget. Some ideas include using the typically family-oriented photo card format to show a picture of your team, designing an opulent, foil embossed greeting card that exudes luxury, formatting an industry specific card that highlights your company’s specialization or selecting a humorous card to evoke laughter.
  3. Make It Personal – Your greeting card is a reflection of how much you care about and value your clients and colleagues, so be sure to send the very best. Never substitute email or social media for a card you sign and mail. It’s convenient but not as personal or heartfelt as addressing, stamping and mailing a physical card…or as fun to receive. Also, take this time to thank your clients for their continued business and support. Holiday cards present the prime opportunity to highlight the important part your clients have played in your company’s progress this year. Another elegant accent is the use of signatures by your corporate governance which adds additional flair and a unique personal touch.
  4. Remain Neutral – Be sensitive to other people’s religious beliefs and cultural practices. For business greeting cards, choose a design that is secular, subdued and tasteful. Save the cards that express your personality or beliefs for your personal list. Be sensitive to the message as well. If you’re not sure if your audience celebrates Christmas, choose a more generic greeting, such as “Happy Holidays” or “Season’s Greetings.”
  5. Don’t Forget Other Holidays – Who says a holiday greeting card only has to be for the traditional holidays? Greeting Cards sent at any time outside the Christmas season stand out. Differentiate your business considering sending a Thanksgiving card or a New Year’s card to separate yours from the masses that only hit the mailbox every December. Your goal is to catch the attention of your recipients, and sending cards at unique times of year will do just that.

Put Your Company Name Up Front

When designing your holiday cards or birthday cards this year, try keep in mind what it is you do with the cards you receive from business associates and friends.  My guess is that you take those cards and display them on a table or your desk, place them in a decorative card rack or pin them up on a bulletin board.

While these are the typical destinations for our greeting cards, it does not allow for the people viewing the cards to see who the cards are from.  I hate when I walk into the office during the holiday season and see a gorgeous new card added to the mix and have to untack it from the bulletin board to see who it is from.  Why take all that time and money to send a beautifully designed card and then make it difficult for others to see that the card is from you?

Put your company name on the front and your company will be displayed and remembered.  This is a great way to promote your business while showing your caring side. People remember when businesses take the time to acknowledge the special moments or holidays in their clients’ or employees’ lives. 

Sending Corporate Holiday Cards to Build Relationships

When the holiday season rolls around later this year, it will be the perfect time to build up relationships with customers by sending corporate holiday cards.  With all the competition out there in the business world, it is imperative that businesses make the most of every opportunity to make sure their customers and future customers know that they are valued and appreciated.

We operate a small family business and love the personal touch sending holiday cards enables us to show our clients.  The one thing to keep in mind when ordering your cards is keeping things simple.  Stay away from a specific holiday greeting as you never know what your recipient celebrates.  You do not want to offend anyone with your show of gratitude.

Sending corporate holiday cards have many benefits including getting your name out there.  We send cards to maintain and build up our current relationships with customers, and then we send to potential customers to let them know we are out there thinking of them. When people see that a company cares enough to spread the joy of the holiday season, they will know you run the type of business that pays attention to the details. 

Don’t forget to send those corporate holiday cards when holiday seasons arrives!

3 Reasons to purchase Calendar Cards

Happy Holidays! And, I’m here to tell you that it isn’t too late to send a calendar card. Instead of purchasing regular holiday cards, go with calendar cards! If you need some convincing, here are three reasons to go with calendar cards:

  1. Calendar cards are useful: Unlike the ordinary holiday cards that get sent out and eventually thrown out, calendar cards can be used every single day for the entire year!
  2. Year-long advertisement: Calendar cards allow your company to leave your business information at the bottom. Be sure to include your telephone number, address, website and an email address if possible. Your recipients will have your information right in front of them every day!
  3. Designs are endless: Choose a standard calendar card design such as the “Four Seasons” card to represent the seasons throughout the year, or make the calendar more personal toward your business and upload your own photo. Choose a photo that shows off your business team or retail products. With calendar card designs, options can be endless.

In turn, calendar cards benefit your recipients as well. Not only do they receive a beautiful card from your business, but they also receive a free calendar that will surely come in handy.

Is it Necessary to Send Business Christmas Cards?

If your company is working under budgetary constraints, not sending out holiday cards may seem like a no brainer. Why would you spend money on that, when there are so many other things that are needed to run a company? Inventory, supplies, salaries, to name a few. If you are trying to get the word out, you are likely spending money on some type of advertisement. If you run an ad in the local newspaper, you are likely putting out a good chunk of change. You have no guarantee that your customers or potential customers will even see it. So, is it necessary to send business Christmas cards? That is the question!

Sending Christmas cards may not seem like a very important task. However, when you think about it, it becomes clear that it is. Everyone wants to feel appreciated and thought of. The holidays are a cheerful time of year and a perfect time to remind people of how much they are appreciated. By sending Christmas cards you are letting your customers and clients know that you are thinking of them. Not just when they are utilizing your services, but for the rest of the year as well. Along with great service, these small measures are what keep customers coming back.

You may wonder how this would attract potential new business. Most offices that receive Christmas cards, hang them up on display. People are walking in and out and most likely will stop to look at the cards. When they do, they will see your company name, proudly printed on the inside. While spending a very nominal amount per greeting card, you have sent out an advertisement that will be seen by many.