Category: Corporate Greeting Cards

Holiday Cards: Should Your Business Send Them?

I remember when I use to check the mail in the morning as a kid. I’d shuffle through envelopes as if I had important mail coming, but I never had any mail for me. It wasn’t like I was paying the bills. I just liked sorting through mail; don’t ask me why. I’d look through it and anything with my dad’s name went into his pile, mail with my mom’s name went into hers, etc. I was basically the in house mail sorter. I thought I had their mail all figured out until companies began to send them huge calendars and Christmas cards. They were interesting because they usually would send them around the holiday time. They always caught my eye with all the cool Thanksgiving and Christmas designs, and some even had the companies’ names printed on them which stood out even more. One day, my mom was helping me sort through the mail and I remember her saying about one of the holiday calendar cards, “you always need these calendars around and I might need this to get the info about the company who sent it.” So, if you’re a small local company on the rise or an internationally known business with thousands of locations,  does sending Holiday Cards make sense? I would emphatically say yes.

I know some may say no because people will receive them in the mail and simply toss them. But, I have come to believe it is more than worth it to send out holiday cards. This is a chance for new customers to learn about your business or spark their interest in you. Of course, some will be thrown out, but there’s a better chance of people who won’t and will need your services. They will be more likely to contact you instead of the competitor who didn’t pay to have those cards made and sent out, since they have your info at the ready.

So yes, sending out holiday cards are one of those decisions you weigh out the pros and cons on. But personally, I feel they are more than worth the effort because I can potentially make new clients in the process. New customers will have all my contact info I’ll have new business along with new friends to enjoy the holiday season with. It’s a no brainer for me. 

Types of Customizations for Your Greeting Cards

Sending greeting cards are a great way for a company to show appreciation to its customers and business acquaintances. They are also a great marketing tools, so why not customize your cards and make the most of the opportunity.

From the simple to the complex, there are many ways to customize the inside of your greeting cards. Like the simple way? Select a standard greeting and upload your logo. Your logo can be imprinted below the greeting and adds that personal pop to the card. Another option is to go with your own greeting. Instead of choosing one of the standards, add your own flair by writing something specific to your company in the greeting. This will certainly make your card more memorable. Something a little more complex in the way of customizing would be to add signatures to your cards. You simply pick a card, upload your signatures, arrange them on the inside of your card, and place the order for print. It is a great way to add the personal touch to your greeting cards.

Another opportunity to customize your cards is to do front customizations. You can upload an image to the front of your card. I have seen people use pictures of their employees or of the outside of their offices. You can also take a look at digital cards where you have the ability to add your company name to the front of the card in distinct colors and fonts.
Use your greeting cards not only as a way to show appreciation but as a marketing tool using personal customizations.

How to Choose Your Christmas Card for a Small Business

You company is in the process of ordering this year’s Christmas cards. But there are so many options! If you are feeling overwhelmed, here is some advice on how to choose your small business’s Christmas cards.

If you already know that you would like to send out Christmas cards for your company—as opposed to “Happy Holidays” or “Season’s Greetings” cards— that is already a huge decision made. But now what? There are still so many options! The next thing to consider is which kind of Christmas card you’d like to send. A religious card? A traditional red and green? Silly? Industry-related? Foil and embossed? A winter scene? Ornaments? A photo-mount of your employees or your store front? Once you narrow that down, the other choices should be easier.

Next, you’ll want to think about which color ink or foil to use for the inside of your company Christmas cards. Examine the design you’ve chosen and pick the most complimentary hue. Also, you might want to consider the text you’ll have featured inside. Will you include your logo? Then maybe company colors will look sharp. Are you adding signatures? Which color will you sign in or are you having your signatures printed inside? All these small decisions come together to form your perfect card. There is no right or wrong—just whatever you like! So have fun and dazzle your recipients with your company’s own style!

Should I Add A Logo To My Christmas Cards?

Adding your company’s logo to your Christmas cards is entirely up to you. This choice hinges on your business, your intended recipients, and your purpose for sending the cards. 

Having a visual representation of your company helps customers associate your logo with your business. This recognition can be especially helpful if your logo does not use your company’s name or any other identifying factors. If this is the case, it could also be helpful to add the company name to be clear. Plus, using your logo makes you look more professional and established. Additionally, if your logo represents many branches, it could help unify your location with the rest. 

There is a reason your company has developed a logo in the first place. Maybe it was to better illustrate the type of business you do, to send a subliminal message while marketing (showing compassion, modernity, etc.), or maybe your logo was created to boast a reboot/refresh (new owner or direction). Whatever it is, the point is your logo was formed with specific intentions in mind, consciously or not. Think about if using your logo in a Christmas card could better support your intentions.

4 Reasons We Love Birthday Cards

  • They’re personal – There are thousands upon thousands of different card designs to choose from. Do they adore teacup pigs? Do they have an obsession with motorcycles? Would they appreciate something funny, or something more serious? There is nothing better than picking up a card and knowing “This is the one, they’re going to love this!” Just like finding the perfect gift, finding the perfect card can be just as satisfying.
  • They’re thoughtful – If you are a business owner and you want to make your employees feel valued, a birthday card is an excellent way to do so. Taking the time to wish someone well on their special day shows that you care about your employees and their lives beyond work. Asking other employees to sign a birthday card is also a good way to foster better employee relations in the workplace.
  • They’re Sentimental –How often do you let people know what they really mean to you? Birthday cards are an excellent way to express how you really feel about someone. It is their special day, so there is no need to hold back – tell them about how much you appreciate them always being there for you, or how there is no one else you’d rather duo “Don’t Stop Believing” with at karaoke night. You can write something deep and heartfelt or include a couple of inside jokes while taking a stroll down memory lane.
  • They’re Lasting – Long after the confetti has settled and the gift cards have been spent, what will remain? The beloved birthday card! The same kind words that make someone feel special today will give that person the same feeling when they stumble upon the card years later. People never forget the way that you make them feel. Out of all of the gifts that you could choose to give someone, the birthday card is the one gift that will last forever.

5 Grammar Mistakes You Might Be Making On Your Business Christmas Cards

All companies want to put their best foot forward when sending Business Christmas Cards; the cards are chosen carefully, the best card stock, the best embossing and foil but if there are grammatical mistakes, all is ruined. Remember all of the times you receive an email or letter and the grammar is atrocious, your reaction is, “oh my, didn’t they read this before sending?” well proof reading also applies to Corporate Christmas Cards.
Here are five of the most common grammatical mistakes:

  • Season’s Greetings is correct not Seasons Greetings – use an apostrophe.
  • However, there is no apostrophe after a family’s last name for example, The Wards is correct The Ward’s is not.
  • Please write Happy New Year, not Happy New Year’s or Happy New Years, this even sounds wrong.
  • The word Christmas should always be capitalized, but the word merry should not be capitalized unless you are starting the line with the greeting “Merry Christmas.” If merry falls in the middle of a sentence, it should not be capitalized.
  • When writing a message in your Corporate Christmas Card please remember that it is correct to say “The Board of Directors and I wish you a…” not “The Board of Directors and me wish you a…”

Asking someone to proof read your Business Christmas Cards may seem silly but sending out the “wrong message” is even sillier.

Why Your Office Needs All-Occasion Assortment Boxes

The workplace can sometimes be a not-so-personal place. Do you know your co-workers’ last names, where they live, or even their birthdays? Last minute occasions seem to pop-up all too often in the office. Be sure to keep an all-occasion assortment box of greeting cards on hand. Here are a few instances that might happen spur of the moment in your office:
The last minute birthday: Discussing birthdays with your co-workers does not seem like a common conversation to have. Because of this, birthdays seem to pop up last minute all the time. On this instance, head over to the all-occasion assortment box and pick out an appropriate birthday card to have the office sign.
A sudden tragic event: There is no predicting when something tragic happens. A sympathy card can really help out in an instance like this one. Have the office send their condolences using a sympathy card from the assortment box.

A surprise anniversary: Just like birthdays, anniversaries are not something commonly known until the day of. Offer your congratulations through an anniversary card!
A case of the common cold: You have noticed that one of your co-workers has not shown up today, and later find out that they have come down with a cold. Send out a Get Well card or a Fine Note card where the office can write their own personal message.

With the all-occasion assortment box, your office will never miss any of the important occasions that pop up unannounced.

Should I Send New Year’s Cards to Customers?

After Christmas is over, New Year’s Eve and Day is right around the corner. You’re really not sure if it is appropriate to send New Year’s cards to your customers, so soon after sending the Holiday cards. Maybe you haven’t even sent your Holiday cards yet, and are looking to send a dual card. The Gallery Collection has an entire selection of beautiful holiday greeting cards. They also have a selection of New Year’s Cards and Calendar cards, sure to put a smile on your recipients’ face! One of my personal favorite New Year’s greeting cards is the Starburst New Year’s Card. This greeting card is digitally printed in ink, and the text can be personalized on the front of the card. Another fun New Year’s greeting card design is Bright New Year Card, another greeting card that is digitally printed in ink. The text can also be personalized on the front of the card. The Four Seasons Calendar Card has colorful trees representing each season of the year, featured on the cover of this attractive Z-fold design. Whichever card you choose, I believe that it’s a great way to send your well wishes for the new year to come!

Tips on Ordering Holiday Cards Online

With the advancement of modern technology, many of us are doing more and more of our daily tasks online. From paying bills, managing our checking account and shopping using the worldwide web has become the norm for everyday jobs. It has definitely made life a bit easier to complete errands.

This year I was given the responsibility of ordering our company holiday cards. I was so excited but a little anxious. It is a big responsibility and I wanted to make sure everything was just right. The first step I took was to investigate the different greeting card companies. This made my choice easy. I simply chose the company that had the best customer service ratings.

I found that when using The Gallery Collection, I was able to preview my greeting, custom imprint, and logo which allowed me to check and double check all my spelling and punctuation. It was also great to be able to play around with the different colors. Review you’re the inside of your card with all your color choices to make sure you pick just the right one. With this card I chose, I checked out the greeting in gold, red and green.

My next tip is to make sure you take your time and read all the small print when ordering your holiday cards online. You don’t want to miss any details. I saw that I was able to change the envelope style to laser which works best for us as we use a finicky laser printer to imprint our envelopes. I also took my time reading the small print when ordering my holiday cards and found these great gold foil seals to use in helping to close my envelopes.

It is great to have the convenience of ordering your holiday cards online. Be sure to follow these basic tips to help you along your way.

Make Your Small Business Stand Out With Christmas Cards

You may be wondering if sending Christmas Cards is worth the investment. Answer: Sending Christmas Cards is a cost effective way to let your small business stand out and worth every penny you spend.

It is incredibly important to send the highest quality Christmas Cards your budget will allow. The quality of your Christmas Cards reflects your business so only choose the best. You promote your business by getting the word out and Christmas cards can be printed with your company name and your logo making a great impression with your clients you can even include a business card. Imagine your card being displayed in an office that has many visitors; you never know who will see your card and make a decision about your company without meeting you.

That said- choosing the card that is just right is crucial because the card has to speak volumes about a company’s self-worth. The things you are looking for are of course fine quality paper, classic design and a touch of foil makes a card come to life. The envelope should also be of the finest quality paper and preferably be foil lined; this way you can start impressing as soon as the envelope flap is opened!

Sending an elegant, tasteful corporate Christmas Cards is as important as your customer service department; each characterize your business the way you want to be seen.