Category: Greeting Cards for Business

Several years ago my sister, Barbara, started a public relations business and when ordering her business cards and letterhead, I suggested she might want to order some corporate greeting cards as well. Why not start off with some business thank you cards and birthday cards. I felt that people would appreciate the personal touch, and greeting cards for business are professional enough to say I’m thinking of you and wishing you well without coming across as too sappy. They’re a soft sell that maintains contact with a client and reminds him that you are available if needed.

Barbara started sending out corporate greeting cards from the onset of her business with a positive and professional outlook. The greeting cards she ordered are tasteful and generic enough to send to either male or female clients, and they are equally well received by all. She sends out birthday cards, anniversary cards, get well cards, and of course, thank you cards. Her clients have often told her that they appreciate her thoughtfulness and feel that she puts more attention to their needs because she always remembers the important events in their lives.

Barbara has maintained all the pertinent information needed to send out these greeting cards for business and prides herself with never forgetting a client’s birthday. She never forgets to send a thank you for any business they may send her way. Barbara has built a very successful company aided by her sending corporate greeting cards. Why do you suppose she can’t remember to send me a birthday card?

If you are a small business owner, you may have asked yourself some of these questions about business greeting cards: Why send corporate greeting cards? Is it really worth the effort? What is the return on my investment in business greeting cards? Now we are getting to the bottom line. If you spend money on greeting cards for business, will it generate business? The answer is yes.

In my hometown, there are two bakeries, each in business for more than 20 years. A new bakery opened up last year, but sadly, is now closed. Residents and shoppers knew that a bakery closed, but which one? One of the established bakeries sent customized greeting cards in December to everyone on their mailing list to wish them happy holidays, and offered a free cupcake just for bringing in the card.

For a relatively small investment in business greeting cards and delicious cupcakes, the bakery attracted customers who purchased baked goods, more than paying for the promotional event. And, the bakery had a useful measure of the effectiveness of sending the greeting cards for their business.

When you thank your customers or remember their special occasions with business greeting cards, you are reminding them that you are in business. That can be very important these days when, unfortunately, many small businesses have not survived. Business greeting cards are one of the most cost-effective ways to connect with your customers on a regular basis.