Category: Greeting Cards

Adding Your Brand to Greeting Cards

The main purpose of sending greeting cards is the act of showing a friend, colleague, client, customer, etc. that they matter to you.  Receiving a greeting card is always a welcome event.  A side benefit of sending greeting cards is the opportunity they provide for businesses to promote their brands.  Greeting cards can function as relationship building items and soft marketing materials.  When attempting to use a greeting card in this manner, there are some points of decorum and restraint to keep in mind.  There is the danger of over-promoting your brand in your cards to the point that your recipients could only view your card as a marketing vessel and thus ignore any of your true genuine good wishes.

Here are some general guidelines for your branding to keep your greeting cards off the proverbial wall of shame.

  1. Keep it Simple in Sympathy Cards and Get Well Cards – While it is certainly acceptable to include a company’s or organization’s name or even their logo in a sympathy card or get well card, please be wary of how you do so.  It’s best to keep font sizes and styles on the smaller side for your firm’s name in these greeting cards.  You don’t want to call too much attention to your company.  Also, if you opt to include a logo, it should be kept on the smaller side as well and preferably printed in a neutral color.  If your logo is bright, multi-colored, and cheerful, it would be wise to consider printing it in just a plain black or green ink.
  2. Avoid Redundancy – You may wish to include your company’s name and your logo in your greeting cards, which is great, unless your logo includes your company name in it.  Cards with a printed company name right above a logo that also includes the company name can sometimes look redundant.
  3. Watch for Overexposure – It may be tempting to plaster your brand all over the greeting card putting your logo or name on the front and inside of the greeting cards.  Keep in mind that you don’t want your card to scream marketing material, nor should it.  A good rule of thumb is to look at the card you’ve created before ordering and ask yourself, “If I received this card, would I feel that the sender actually cared about me?”  If the answer is no, tone down some of the branding on the greeting card.

Tips On Choosing The Right Greeting

Although there are dozens of ways to say the same thing, not all greetings are created equal. Here are some tips on choosing the right greeting for any occasion.

Keep your audience in mind. If your business plans on sending out holiday cards, consider choosing a secular card and greeting. Keep in mind that not all of your employees may celebrate Christmas. It is best to take a “happy holidays” or “season’s greetings” approach, so all employees feel represented and included. Religious greetings, such as greetings with scriptures or references to God, should typically be limited to personal use or religious groups, like a church organization.    

Thank your employees. Another popular choice for business greetings is to take the time to acknowledge all of the hard work that your employees have done for the company. These greetings can be used for multiple occasions, including birthday, holiday, and anniversary cards. Of course, thank you cards are the perfect opportunity to show your employees that you appreciate their efforts!

Be inclusive. Greetings that include the phrasing “from all of us” give your cards a feeling of inclusion. These types of greetings are good to use if you are planning on sending a card from a group, like the management of a business, or from an entire family.

Add a graphic. If you want your card to have a cute, light-hearted feel, you can choose a greeting that also includes a graphic. A happy birthday card with a cartoon cake or a Christmas card with a happy snowman make for fun greetings. Decorative lines underneath a greeting can give your card a chic and sophisticated appearance. Along with the graphic, you can also play around with the font styles. Script fonts are typically more formal, while printed fonts are generally more informal and playful.

Although your greeting is important, don’t stress over the abundance of options! If you’re spending time agonizing over whether to wish someone “joy and happiness” vs. “good health and success” for their birthday, just remember that whoever receives your card will appreciate the gesture, no matter what wording you’ve chosen. And if you can’t decide on a greeting that encompasses everything that you’re looking for, you can always create your own! 

How Quickly Should I Send a Sympathy Card?

It is unfortunate when a family member, friend, acquaintance or coworker loses someone close to them.

As a caring individual, you want to share your sympathy and let them know that you are thinking about them in this trying time. You want to send a sympathy card, but how soon is too soon, and how late is too late? Take a look below for some items to consider:

How well did you know this person?

If the person is close to you, send it as soon as you can. Your sympathy card will be seen as thoughtful, even if it arrives on the early side.

On the other hand, if you are not particularly close to the individual, you may want to hold off a few days before sending a sympathy card. A card from an acquaintance may not be welcome in the first few days of grieving. To be safe, do not send the card before the funeral or service.

Sending a card by mail takes time

If you are sending a sympathy card cross country or internationally, send the card on the sooner side. If you don’t, the card may arrive past the time. However, sending a sympathy card late is better than not sending one at all.

Why I Send Calendar Cards Every Year

I’ll let you in on a little secret. Sending calendar cards to everyone on my list instead of a regular old holiday card was one of those ‘why didn’t I do this sooner’ decisions. Let me tell you why I send calendar cards every year.

It started when I found a card I really loved on The Gallery Collection. I didn’t even notice it was a calendar card until I clicked on it and saw that it opened out to reveal a full 12 month calendar plus room for my company name, address, message – whatever I wanted to write. I thought this was the best thing I’d ever seen – a card and gift rolled into one.

The design was great, the months clear and easy to read – it was big enough to be useful but wouldn’t take up too much space – I was seriously wowed.

Now when I send my holiday cards I know they aren’t going to end up lost in a pile of others. And I know that I’m sending a holiday greeting that will last – literally – all year long, my company name on someone’s wall or desk for the next 12 months.

Calendar cards also show that the giver wanted to provide something of value – not just another card for the recycle bin but something as useful as it is beautiful.

And I love that I can have my phone number, web address and even my email address printed right on it – all of my contact info just a glance away all year long. You can’t beat that kind of advertising.

They have so many great calendar card designs to choose from, all the same high quality and value I’ve come to expect from The Gallery Collection. And for the same cost as a regular card I can truly send a gift that keeps on giving.

Assortment Boxes: An Office Staple!

If you work in a busy office setting, you absolutely need to purchase The Gallery Collection’s Greeting Card Assortment Boxes. It is imperative to have at least one of these premium quality card assortments on hand!

While it is amazing that The Gallery Collection offers so many opportunities for customization, it is nice that these Greeting Card Assortment Boxes cannot be altered. This cuts out just one more decision you would have to make, and is somewhat unnecessary for inter-office distribution—like birthday cards or anniversary cards. There are plenty of different boxes to choose from, all containing 35 cards and 38 seal-fast envelopes. These greeting cards range in cover design, greeting inside, and printing color. All exact contents can be viewed online.

Each Assortment Box is delivered in its own labeled, sturdy box as to keep your cards looking neat and untouched. This is also particularly helpful in terms of organization. Never dig around the office to scrounge up a good enough card. Never dash to the store and hope for the best. Get yourself an Assortment Box from The Gallery Collection.

Many offices choose to have multiple types of Assortment Boxes on hand, as they are a huge time-saver without sparing at all on the quality. Never let a birthday sneak up on you or a job well done go unthanked again. Earn the respect of coworkers with the timelessly thoughtful gesture of a prompt greeting card.

Sending Belated Birthday Cards: We’ve All Been There!

My best friend who recently moved to Florida forgot my birthday! I could not believe it, I was really surprised. We have been friends for years and we even mentioned it a few times in the past month while we were on the phone. I had been making plans to get away from it all with my husband for a long weekend ,and she even gave me some ideas of where to go and a plan for what to do there. When the day came and there was no birthday card in the mail, I was surprised!

This was the day we were leaving, so I forgot about it and off we went on our trip. Understanding that these days, we are all very busy all the time. We’ve all been there, sending a belated birthday card with a special note or an old picture and a joke about being late can make all the difference in the world. She wrote about how long our friendship has existed and that even though she didn’t get the birthday card to me on time, she has always cherished my friendship and cannot wait until we actually get together again in the next few months at her place in the sun and laugh about all the things we have forgotten lately!

Sending Business Greeting Cards to Build Customer Relationships

Communication and exposure are the crux of growing your business and reaching more customers. If you are reliable, excel at your products or services, and are responsive to customers (both in requests and remedying complaints) then you will attract lifelong customers. Sending greeting cards can strengthen your customer relationships. It is an underutilized marketing tool in today’s instant-gratification world. If you are unsure if sending greeting cards is right for your company, keep reading for a little insight on common concerns.

Sending greeting cards is annoying . . . serendipitous!

It’s not another time-consuming sales pitch, spam, or junk mail. Business Greeting Cards, no matter the occasion, are a sweet, timeless gesture that recipients of all ages will enjoy. Your card will make them feel special and cared about, especially if it is a high quality card.

Sending greeting cards is not economical . . . cost effective!

The bottom line of great customer service is to follow through with your promises in order to meet customer expectations. Customer satisfaction can be improved just by making your company present, but not pestering, which is exactly what a greeting card accomplishes. Being there for your customers through thick and thin is a thoughtful endeavor that will be remembered. The cost of the cards in comparison to their quality and effectiveness is unmatched when you choose The Gallery Collection. See for yourself!

Sending greeting cards is a lot of hassle . . . fast and easy!

Your eye for details will be noted without an exhausting amount of effort. Business Greeting Cards from The Gallery Collection can be customized as much or as little as you please, all consistent with your high standards. Order your cards easily online or over the phone, quickly receive them, and send them out. There are even services The Gallery Collection offers to help you get your cards out faster— like sealing, recipient addressing, and mailing your selection out for you. Find out more by visiting Gallery Collection!

Tips on Making the Perfect Business Greeting Card

So, you want to know how to make the perfect business greeting card? Perfect solution! Let the GalleryCollection.com help you! There is an entire plethora of greeting cards on the website. We have Anniversary cards, birthday cards, congratulations cards, get well cards, and Christmas cards. You must pick the design you are trying to create the reach the right place.

Our step by step visual procedure will guide you through everything with plenty of assistance. You’ll be asked to select the greeting you want inside the card, along with your imprint, and the color you want the greeting and imprint in and more!

If you’d like to step things up and go for a more professional looking greeting card, many people will opt to insert their company logo and some staff signatures. If you are trying to create a more “laid back” greeting card, you can always imprint, “From All of Us At” and insert your company name! Whatever you decide, your greeting card will be sure to impress your customers or whomever is receiving the card. With the Gallery Collection’s help, you’ll also ensure your greeting card will undoubtedly represent the company in the best possible light.

How to Customize Your Corporate Birthday Cards

When it comes to corporate birthday cards, there are 5 ways to customize them.

Logo – Using the company logo gives a professional impression that beats a text imprint. No matter the complexity, your logo will fit and look great inside your corporate birthday cards.

Signature – Every business has an Executive Team, whether it be a small business owner and her husband or a Fortune 500 company. Give that personal touch by having their signatures marked in foil on every birthday card. Wouldn’t that make an employee feel good?

Foil – When it comes to cards, there is ink… but then there is foil. Foil, just like trading cards, improve overall quality and attractiveness. Ink never shines (unless it is still wet!) but foil will shine brilliantly forever. Foil makes a great custom feel to business Christmas cards.

Greeting – Want to really show your employees your creativity? Hit them with a custom greeting! Maybe throw in your company’s motto, or an inspirational quote.

All of the Above! – Using a combination of customizations will only make your custom birthday cards more awe-inspiring. Why do one when you can have it all?

All-Occasion Card Assortments: A Smart Investment for all Businesses

When I got to work the other day I found out it was a cubemate’s work anniversary.  Also, last week it was another situation where a “work” friend’s daughter gave birth early over the weekend.  I should have picked up a greeting card for both circumstances, to keep on hand for these things, but it slipped my busy mind! Then, there was the time I forgot to get a Thank You card for the thoughtful box of candy that was left on my desk on Secretaries’ Day.  Now that customer is about to stop by the office on short notice?

There are so many times while I have been at work when I have wished I had a stash of cards so I would always be prepared.  I finally found the answer… All Occasion Card Assortment Boxes.  What a smart investment for any businesses! It really is so helpful, whether it’s a Doctor’s office or a business that sells copiers, or in the transportation industry.  All businesses of any type can benefit from the nice assortment box I found at the Gallery Collection.  Each box has a little bit of everything you might need on short notice, and they have really nice sentiments inside, very classy.  Get an assortment box, I think you will agree with me.