Category: Greeting Cards

Should I Purchase Embossed Foil Seals for our Greeting Cards?

There’s no doubt presentation plays a huge role in the process of mailing out greeting cards. Whether it be sending out cards during the Christmas season, cards celebrating the New Year, Thanksgiving cards, or even classic Birthday cards, you want to choose a design that stands out from all the rest. Leaving an impression usually occurs with the first thing someone sees. When receiving a greeting card in the mail, what is the first thing you see? Unless people suddenly start sending greeting cards with their postage stamp on the actual card, then the first thing you’ll see is the envelope.

If you order your greeting cards from The Gallery Collection, you have a few nice options when it comes to choosing the type of envelope you want to send your cards in. You can choose either white or buff color for your envelope, and the inside can be white, silver, gold, or pearl. The process of sealing your envelopes is where you can get creative. The general option offered is “moisture seal” style envelopes, where you can either lick the envelope or apply a liquid based substance then press down to seal them up. For a slight upgrade in price, you can also choose to select “seal-fast” envelopes, in which the hard work is pretty much done for you, all you have to do is remove the wrapper to reveal the adhesiveness and press down to seal.

My personal favorite option is the embossed foil seals. These elegant and eye-catching seals come in either gold or silver, to compliment the specific envelope beautifully. The 1 inch seals come in packs of 50. The small additional charge is surely worth it to get that extra oomph with your cards and stand out from the rest of card senders. Not only do the embossed foil seals look fancy and unique, they also provide an easier route to opening the envelope for the recipients. Instead of clawing through the envelope seal, they can simply open the 1 inch seal and get to see the beautiful card design you chose. Sounds like a win-win to me.

Get Your Brand Name Out There

Some of the biggest mistakes in marketing are made by the smartest people. When you have a brand you need to make sure that brand is up front and center in everything you do. Sometimes this thought gets missed in the simplest of ways. For example think about the business Christmas cards you send out each year. The smallest little detail on this seemingly small bit of marketing material can make all the difference.

Did you know you can get a Christmas card that actually features your company name on the front of it? Of course, you did not or you would have just stopped reading this article. If your business has something to do with trucking get an industry specific trucking holiday card that has a nice truck on it and your company name on that truck. There is no excuse it is easy to do with today’s technology. If I am running a law firm there needs to be some sort of judicial card out there that I can get my name on the front.

The reason you make sure and do this is because most people do not throw Christmas cards out right away. They keep them on their desk or on a cubicle or in the company kitchen area. Maybe other perspective clients see that card with your name on it and maybe down the line when they need a trucking company or a law firm your name pops into their head for some reason. They will not know exactly why it popped into their head but we’ll know.

Which Type of Greeting Cards You Should Buy in Bulk

Greeting cards can be a great way of keeping your name in front of current and prospective clients. We’ve been discussing which type of Greeting Cards you should buy in bulk and have come up with several types that are a worthwhile investment.

We make it a point to always send an annual Holiday Card – sometimes at Thanksgiving and sometimes a bit later with “Season’s Greetings”. A few years we actually chose a Happy New Year’s card. I always go to The Gallery Collection first because you can count on having an extensive selection of beautiful designs to choose from and the quality is always excellent. It’s hard to go wrong.

With summer help from college kids, it’s easy to order early & have our holiday cards all done and ready to be mailed well before the fall. I make sure to order extra cards in case we want to add new contacts to our mailing later on. This way, we avoid the stress of having to rush to prepare and send out several hundred cards right at one of the busiest times of the year.

Since our holiday cards have proven to be such a hit for several years running, we decided three years ago to also start sending out Birthday cards to our clients too. Seeing the overwhelmingly positive response, we’ve decided that It’s well worth the money, time, and effort. There have been lots of calls, emails and notes from the people we really want to hear from – our clients.

Anniversary cards are also good to buy in bulk because you can keep them on hand and send them to anyone you want to, any time of the year. Again, it’s good public relations. You could always go with keeping an Anniversary Assortment Box on hand, but this year we wanted to go with a specific card with our own greeting printed inside. This way we customized our cards just the way we wanted and there was no extra cost for this option.

If you don’t already send your customers holiday cards, birthday cards, or anniversary cards consider adding them as a part of your normal business routine. It’s simply good public relations and the payoff could be great!

Keeping in Touch With Greeting Cards

Greeting cards aren’t just for holidays, birthdays, and other special occasions anymore. Greeting cards are a great way to keep in touch with business connections, employees, family, and friends. Receiving a card wishing you and your family happy holidays is heartwarming. Receiving a birthday card shows someone is paying attention. Receiving cards for other momentous occasions such an anniversary card or retirement card are touching.

But receiving a card just because someone is thinking of you or missing you truly leaves you with a feeling that someone cares and is thinking about you. There are many options of blank any purpose greeting cards or thinking of you cards that hit just the right note. These are perfect in instances where maybe you have a customer that you haven’t heard from in a while. You can put your personal note just reminding them you are there to help with their needs.

Another great option are note cards. With note cards, you can send a simple note just letting your employees know that you recognize their hard work and appreciate them. Sometimes the small gesture of a greeting card acknowledging someone’s loyalty is all it takes to inspire their dedication.

Keep in touch with greeting cards.

New For 2018 Christmas Cards

 

Every year I look for something new when purchasing our Company’s Christmas cards. It can be quite challenging to find something unique especially when we want our cards to say Merry Christmas on the front, but I think I found a few great examples for this year.

This Opulent Ornaments Christmas Card is definitely unique. I love the idea of having all that gold on a black card stock. It has an elegant touch. It is a glossy color photo that is mounted and framed in gold. The photo is a zoomed in section of a Christmas tree with different shades of gold ornaments and crystal beading dangling down from the branches. The added touch of Merry Christmas below the photo makes this a perfect choice for us.

 

 

Another that I find totally out of the ordinary is this Burst of Blue Christmas card. It is stamped with reflective silver foil with the matching framed border. The snowflake is done in an ornate fashion. Without going for the typical red and green and holiday symbols, this card still sends wishes for a Merry Christmas.

 

You may look at this Picturesque Setting Christmas Card on the left and think it is a run of the mill Christmas photo. However, you’d be wrong! I look at this one and see a beautiful, homely Christmas scene with a burning fire and gorgeous tree with all the trimmings. Also, let’s not forget those presents! What makes this Christmas card truly stand out though is the navy card stock. The photo really jumps and so does the gold “Merry Christmas” below it.

Kicking Off the Holiday Season With Thanksgiving Cards

This year, you need to be the first one to make your mark among other businesses. How do you do that? By sending Thanksgiving cards! You will be opening the season with bang by sending Thanksgiving cards and assuring that you will stand out from the rest of the crowd. Your greeting cards of well wishes for a happy holiday season and a wonderful New Year will be easy to remember because they will be received before the onslaught of cards normally received between Thanksgiving and Christmas.

Another upside of sending a Thanksgiving card is the opportunity to say, “Thank you.” Whether your recipients are customers, other businesses or family and friends; this is a great chance to show your appreciation for what they contribute to your world. There is nothing more American than sending Thanksgiving cards. Most businesses stick with the Happy Holidays or Seasons Greetings card and remain on the sidelines till later in the holiday season. By sending Thanksgiving cards you’ll be ahead of the game and recipients will surely love them. This year, get ahead of the rush and open the holiday season up with a bang by with fun and thoughtful wishes for a Happy Thanksgiving.

Types of Customizations for Your Greeting Cards

Sending greeting cards are a great way for a company to show appreciation to its customers and business acquaintances. They are also a great marketing tools, so why not customize your cards and make the most of the opportunity.

From the simple to the complex, there are many ways to customize the inside of your greeting cards. Like the simple way? Select a standard greeting and upload your logo. Your logo can be imprinted below the greeting and adds that personal pop to the card. Another option is to go with your own greeting. Instead of choosing one of the standards, add your own flair by writing something specific to your company in the greeting. This will certainly make your card more memorable. Something a little more complex in the way of customizing would be to add signatures to your cards. You simply pick a card, upload your signatures, arrange them on the inside of your card, and place the order for print. It is a great way to add the personal touch to your greeting cards.

Another opportunity to customize your cards is to do front customizations. You can upload an image to the front of your card. I have seen people use pictures of their employees or of the outside of their offices. You can also take a look at digital cards where you have the ability to add your company name to the front of the card in distinct colors and fonts.
Use your greeting cards not only as a way to show appreciation but as a marketing tool using personal customizations.

Feature Your Company Name on Your Holiday Cards

You’ve decided to distribute holiday cards this year because you could use the business. Are you worried the product won’t be worth the price-tag? Well wipe that concern from your mind if you’ve chosen to order from The Gallery Collection. Their premium quality cards will impress your recipients every time—and with so many designs options, you’ll never have to send the same card twice (unless you want to )! This post will shine a spotlight on how to feature your company name on your holiday cards.

It’s pretty unique that so many components of The Gallery Collection’s cards are editable. Feel free to browse the hundreds of holiday cards that allow you to have your company name right on the front: Feature Your Company Name Holiday Cards. With options like using an ink card with a customizable cover or a foil and embossed card with a peek-through window, you’re going to have a difficult time narrowing it down!

It’s a smart move to have your company name blazoned on the front of your holiday cards. This marketing move gives your company visibility while also showing gratitude. Chances are your customers or business partners will display your card where other potential clients will see. You could even add your logo or printed signatures inside your cards for that extra touch of professionalism.

Business Made Easy, Keep in Touch

Some people make the mistake of thinking in business you only need to talk to your clients when there is something wrong or when they need something from you. That is the biggest mistake you can make. There are always reasons to keep your brand in the forefront of your client’s minds.

Send a greeting card for all the right occasions. If it is Thanksgiving send out a card, if it is Christmas send out a holiday card…never take these moments for granted. You get to show your clients that you appreciate their business and they will end up putting your cards on a desk or on a cubicle wall where your company name can live for a while.

There are other methods of communication that are a must in business. Sending emails to stay in touch is a good way to keep your brand out there. Also, make sure to send a personalized gift to your clients once in a while. Remember, you want to have your clients remember your name but also getting your brand out in front of more people can now happen if people can see your logo. If you follow these simple steps expect great things to come!

3 Card Assortments Everyone Needs

Card assortments are essential for any business or individual to keep at their disposal. Unless you can remember every event and foresee unexpected events, assortment boxes are a must have.

The first one I feel is a must have is the All Occasion Card Assortment box. This box has an assortment of cards for every occasion. There are birthday, anniversary, thank you, get well and congratulations cards in this box. When something unexpected occurs you will have the necessary card to make someone’s day.

The second card assortment box I feel is necessary to keep on hand is one of the Birthday Card Assortment boxes. I feel like every time I turn around I need an unexpected birthday card. Sure I can run to the local card store and spend $5.00 for a card, but why deal with that stress and expense? When I get these assortment boxes the cost per card is less than half that price and the quality is awesome. Plus, I avoid any last minute running around.

As for the last card assortment box, I always make sure I keep a box of Fine Art Note Cards around. This way if it just a simple note to say, “Hi. I’m thinking about you.” you can use one of these. They are an all-purpose option and can be used for business or personal use. Consider these assortment box choices to keep at your disposal.