Maintaining a Loyal Client Base with Corporate Greeting Cards

Several years ago my sister, Barbara, started a public relations business and when ordering her business cards and letterhead, I suggested she might want to order some corporate greeting cards as well. Why not start off with some business thank you cards and birthday cards. I felt that people would appreciate the personal touch, and greeting cards for business are professional enough to say I’m thinking of you and wishing you well without coming across as too sappy. They’re a soft sell that maintains contact with a client and reminds him that you are available if needed.

Barbara started sending out corporate greeting cards from the onset of her business with a positive and professional outlook. The greeting cards she ordered are tasteful and generic enough to send to either male or female clients, and they are equally well received by all. She sends out birthday cards, anniversary cards, get well cards, and of course, thank you cards. Her clients have often told her that they appreciate her thoughtfulness and feel that she puts more attention to their needs because she always remembers the important events in their lives.

Barbara has maintained all the pertinent information needed to send out these greeting cards for business and prides herself with never forgetting a client’s birthday. She never forgets to send a thank you for any business they may send her way. Barbara has built a very successful company aided by her sending corporate greeting cards. Why do you suppose she can’t remember to send me a birthday card?