Sending greeting cards as a business can benefit your company in many ways. Here is why this simple gesture can serve your company as a smart marketing strategy.
Sending greeting cards gets your company’s name out there. It adds a personal touch that reinforces good relations with customers and extends a friendly offer to potential customers. Many people are used to getting junk mail from corporations. If you send a nice, quality card the chance that they will not only keep—but also display your card—is pretty high. This will act as a form of free, voluntary marketing. Consider sending a customizable calendar from The Gallery Collection to your clients. You can add your company’s name and or logo to a beautiful tri-fold calendar, which will help work as a classy, yearlong advertisement for your company.
Another way greeting cards may be used as a marketing tool to profit your business is if you send a gift card or coupon offer inside your cards. This extra step will make your potential customers feel that much more special! Plus, the bonus of the gift card or coupon will give them an incentive to visit your business for your services sooner than they may have otherwise. So consider sending a card to your customers for any occasion—the anniversary of buying a car, their birthday with an exclusive deal, or for the holiday season with warm wishes—and see what it does for your company’s growth.