Whether you are a new company just starting out, at the peak of your business or struggling to make a successful go of it, you should be putting in an effort to promote your business. Get your name out there as much as you can. You want to be the first business that comes to mind in the heads of your potential customers to fill their needs.
- Set up your company on as many search engines as possible. These include such sites as Google, Bing and Yahoo.
- Use social media. Set up accounts with LinkedIn, Facebook, Twitter, etc. Be sure to write a good description of your company and services offered. Participate in conversations to get your user name out there. This is a great way to network with other businesses in your field and potential clients.
- Sending postcards or mailings that showcase your specialty is a great way to spread the word to local customers and other business about yourself.
- Another great way to promote your business is to offer free consultations and or samples depending on what your business offers.
- Lastly, I suggest you go the old fashion route and break out the phone book. Directly reach out to local customers with a phone call introducing yourself. The personal touch really goes a long way to build up business.
Don’t just sit there! Get your name out there by promoting your business!