Why Should I Use Die-Cut Christmas Cards?

Ordering holiday cards for your business seems like a fairly simple thing to do until it comes down to choosing a design. You need a holiday card design that stands for your business. Having your company name on the front of the card is a great way to showcase your company along with an eye-catching holiday design.

Die-cut Christmas cards are the perfect way to display your name on the front of the card without actually printing your name on the front of the card. Die-cut Christmas cards have an elegant window cut out of the front of the card so that you can print the business.

Pablo Neruda said that the eyes are the windows to the soul. If that is the case, then die-cut Christmas cards are the windows to high quality business names and joyous holiday seasons. Everything looks nicer with windows. Picture your house. Now picture your house without any windows. It wouldn’t be nearly as beautiful.

By using a die-cut card design, your business name will be the steady foundation that unites the inside and cover design of your holiday cards. Clients, friends, and family alike will be awed by the warmth and professionalism of the holiday cards that they receive and forever associate that with your business.

Choosing The Right Business Card

Choosing the right business card is very important. Your business card often represents you and who you are, before your mouth has even opened.  There are many things to consider before creating your card. Make sure to do an internal checklist before picking your card and its content.

       The first thing to remember is that although this is your business card, it is not your social media page. This piece of stationary represents your business, and a code of professionalism is necessary. If your business has a specific logo, then you must do your best to have it replicated on your card. The recipient should never have to guess who you are representing. Your name and position should also be clear on your business card. Although an address is not necessary, it may be included, but not at the expense of hiding your phone number and email. These are the two most popular forms of contact and they must be highlighted on your card.  

     It is also important to remember that the quality of the business card is crucial. Whether it is done in matte paper or gloss in a shiny smooth finish, it should never be cheaply done in a light paper stock. The business card will not last, and over time it can become unsightly. Less is more, when it comes to the setup on your card. Too many words can create disinterest. Too many designs and colors can create questions in regards to your professionalism. There are exceptions, when designs and color are directly related to your industry. Otherwise, it is best to avoid them. The right card can open many doors, so take your time when choosing the right business card. It could change your life.

Why Branding Is Important To A Successful Business

As a small business, you may be competing against big brands with dedicated customers and limitless marketing budgets. That’s why you have to find ways to differentiate with a solid brand building process of your own.

We all know the Nike tagline: Just Do It. But do you know their mission statement? Nike’s mission is: “To bring inspiration and innovation to every athlete in the world”. You could see their mission everywhere. They focus on all types of athletes using Nike products to be try and help them be their best selves.

Do you remember Apple’s slogan back in 1997-2002? It was “Think Different”. This notion continues to exist, today. It is obviously not just another computer company. One of their key qualities is clean design, and a key benefit is ease of use. From unique packaging to their announcement events, Apple always reminds customers that its products can be used right out of the box.

Customers aren’t looking for another cookie-cutter company offering the same thing as everyone else. They are looking for an experience tailored to their needs, backed by sincere personal contact. Wouldn’t you want your company to be considered classy, professional and prepared?

This is what The Gallery Collection’s mission has been for many decades. The company strives to provide the best quality products that will leave a lasting impression on business partners, clients, or family; you name it. Whether it’s staying prepared for a business meeting with Presentation Folders or staying in touch by sending a Greeting Card, the Gallery Collection is there to help you achieve just that.

Customer Satisfaction Is #1 Priority

When dealing with customers, it is important to note that your interaction will leave a lasting impression on them. The impression that you leave with a customer can last for a day, a week, a month, or even a year, and is also very imperative to the business or company that you represent.

If you treat a customer with respect and go beyond their expectations in customer satisfaction, not only will you leave the customer satisfied, you will also leave a great impression for yourself and the business. Providing excellent customer service will also have a domino effect because satisfied customers will recommend your service and your business to other individuals which in turn will cause more customers to purchase the products that your business provides.

Bad customer service can also have a domino effect too because if a customer feels unsatisfied then he/she can provide negative feedback to other individuals. This negative feedback can very detrimental to your employment and also to the business. Overall, proving positive customer service should be your number one priority no matter where you work because it leaves a positive lasting impression on the customer which will ultimately provide positive reviews for both you and the business.

Thank You Cards: An Art To Be Encouraged

Why is it that the art of saying thank you seems to be in short supply? I was taught that if someone does something nice for you or gives you a present, you should say thank you. The best way was to write a note to the person with your sincere thoughts of thanks. Today it is easier, there are so many thank you cards available with a great variety of thank you sayings.

Thank you is such a basic part of my life and I find it sad to see that it is becoming less and less personal. Sending a text is okay but it can never replace the art or writing. When you take the time to choose a card, then write a note and address the envelope, you are showing that you were touched enough by that person to spend time selecting just the right card and saying.

Proper etiquette says that you should send a thank you within a month of receiving a gift or even having been invited to attend a dinner party. We should always remember that we are supposed to be practicing an elevated sense of propriety. Let me assure you if I am invited to your house, I will follow up my visit with a thank you card for the lovely evening spent with you.

It is the Season for Celebrations

It is the time of year for celebrations and congratulations. With summer knocking at our door, we celebrate graduations and showers. However, congratulations need not be limited to these. They can be sent for any life event. Winning a championship, opening a new store, getting a promotion.

I recently sent a congratulations card to my Aunt, congratulating her on a milestone 80th birthday. She loved it, and said she deserved it after putting up with our crazy family for all these years (all in a very loving way, of course)! My aunt also has a great sense of humor.

Whatever, the reason, congratulation cards are a great way to convey the message.
There are so many choices. Congratulatory cards are now adorned with balloons, fireworks or flowers. You can choose from masculine or feminine. There are many simple, but colorful cards that can be used for anyone. Man, woman or child. A favorite in our office is the one that is from a group. We can then name all the cast of characters portrayed on the front of the greeting card.

Whether you pick an individual design or an assortment box to keep on hand, you will always have a greeting card available when that special cause for celebration arrives.

Keep Correspondence Note Cards on Hand

Correspondence Note Cards are a flat panel cards measuring 4 1.4” by 6 3/8. They come in a boxed set that includes 15 cards and 15 matching convenient Seal Fast envelopes. They are eggshell white in color and have an embossed border that frames the cards.

You can personalized these cards with your name or a short message such as “Thank You” in blue or black ink or if you prefer gold or silver foil. To add to your customization, you can imprint select Brickham Script, Garamond Premier Pro, Nueva Std Bold or Tekton Pro Bold.

They are perfect to keep around for all business or personal uses. At work, I always have two sets in my desk drawer. One that reads, “Thank You” and another that has my full name. If I want to send a quick thank you to one of my employees that went above and beyond or a vender who sent over some product samples, I simply take out my thank you note cards and scribble a brief note. Other times I use these to recognize an employee’s milestone or congratulate a coworker on their success. Sometimes, I even use them to jot down my contact information if I do not have a business card handy.

Keep Correspondence Note Cards on hand for every occasion.

Can’t Beat These Birthday Assortment Boxes!

With all the different types of Birthday Assortment Boxes available online on The Gallery Collection, you’ll be sure to find exactly what you need! I personally order a few different ones and have an amazing variety of beautifully foiled and embossed designs on hand any time I want to send one to an employee or client or business associate or supplier or even a relative, for that matter.

There are different greetings inside these striking cards and plenty of room to add my signature and sometimes a note to make them even more memorable. Having them right at your fingertips makes it easy to let others know you’re thinking of them and remembering their special day.

Each assortment comes in a handsome, sturdy box that keeps them clean and neat & well organized for easy access and use. The pearl lined, self-sealing envelopes make it a cinch to send them on their way either by hand or by mail.

This all makes for an outstanding package of remarkable and delightful cards which anyone can put to good use. I know I’ve had lots of great reactions from people I’ve sent one of these cards to. Besides being thanked in person, I’ve even received calls regarding my thoughtfulness. I’ve found that it doesn’t take much time or effort to be considerate and help make someone’s birthday a bit more festive.

Social Media Versus Greeting Cards

The world that we live in today consists of Facebook, Twitter, Texts, Emails and impersonal relationships. We are so consumed with our lives and how quick we can get to the next thing. In my opinion, it is alright to keep in touch with people that are not currently in our everyday life, but close family and friends deserve for us to slow down and become more human.

Take a moment to remember how it felt to receive a greeting card in the mail and appreciate the time someone took to sit down and write you a message. We need to keep relationships that are close to us, closer. Just know when it’s the appropriate time to text, email or simply send a greeting card.

I understand technology makes a lot of communication more available. We also now have the ability to create beautiful pictures on cards at the push of a button. Getting married? Send those invitations through the mail, not an online post. Wishing your mom a happy birthday should not be sent electronically. Think to yourself before you send that impersonal email. Can I take a moment to send a personal card instead?

Successful Email Etiquette

In the business world today, many of us rely on emails more than ever instead of phone calls, but how do we make our email successful? What does that mean? Is the recipient actually reading the email?

The best start to a successful email is a eye-catching subject line. Make sure it is meaningful and focused. Pique the reader’s curiosity and use power words. Next thing to do is get to the point. Don’t mince words. Business people have a lot on their plate and if your email is not short and succinct, it may just get looked over. A study showed that emails up to 50 words get answered fastest. Anything more than 100 words will see a rapid decline in responses. Be sure to ask a question or two so that the recipient feels the need to respond.

When closing your email, avoid the standard scripted ending such as sincerely. I personally like warm wishes or best regards. See what is more natural to you. Be clear on who the email is from. Include your full name above your company name. Don’t assume that your reader remembers you just by your first name.
One last note I want to add is PROOFREAD! Spelling and grammar errors can be detrimental to any business relationship.