Why Purchase Foil Greeting Cards?

The variation of greeting cards available today is truly staggering, hours spent in stationary stores browsing card shelves can yield unsatisfactory results or none at all! Browse the better way on The Gallery Collection, a search field and category links lets you see only the cards that pertain to your needs and the option to filter card types makes it even easier to find what your looking for. Greeting cards run quite a range in price but all are of the highest quality. A bit of foil accents along with embossed areas gives an otherwise passing design a noticeable pop that people will notice.

The tactile sensation that embossed cards give is a joy for anyone running their hands over the card and feeling the images they see in 3 dimensions make for a card that will surely secure a place on the recipients respective mantle. I’m a big fan of the foil greeting cards as it provides them with a bit of glitz and glamour, the different foils you can find in The Gallery Collection is impressive. Ranging from gold to silver and many different colors the foils can also be textured or faceted, filled with glitter of shiny. People feel special receiving cards with foiling as they harken back to a royal feeling of rich metals and gilding, subconsciously these cards seem extra valuable and will catch the light in beautiful ways in any household.

Take a moment to check out the available option in The Gallery Collection and you wont be sorry you did. Once you find a card you love you are given the chance to customize the interior sentiment that is also printed in foil of your choice as is the custom greeting you type and pick a font for. In my opinion, the range of options and customization available is paramount and makes for a superior card to any you’d find on a rack or shelf plus you get to build it from the comfort of your own home, save on gas and time!

18th Annual Create a Greeting Card Scholarship Contest – Round 1 Finalists Announced!

Congratulations to our Round 1 Finalists!

Business Greeting Cards 101

As the holiday season quickly approaches, it’s not only time to start gift shopping for friends and family on your list, but it’s also time to start thinking about the holiday greeting cards you will be sending to your clients and colleagues. One of the joys of the holiday season is the arrival of holiday cards. Opening these greetings of all sizes, colors and shapes brightens any business day, and it’s the perfect way to say “thank you” for your business for the year, or give a personal greeting that helps solidify a business relationship.

If you’re like many, you’ve left your corporate greeting card order to the 11th hour before and have experienced the mad scramble to ensure your cards reach their destination before the holidays. I am here to assure you there is no reason to fret and to provide some guidelines on how to maximize this truly special time of year. With that being said, I encourage you to begin the process early to ensure a stress-free holiday season. Here are five tips for writing corporate greeting cards that may be useful to you as you get started:

  1. Order Early – You are already ahead of the curve by thinking about your holiday greeting cards now. In fact, right now is the perfect time to order your cards, especially if you plan to include customization, company logos or special designs. Use the next week or two to select and design your cards, and get your order in by the end of the month to ensure you have them in-hand on time. In addition, it provides the opportunity to take advantage of the notable discounts various companies offer this time of year, sure to keep your finance office happy.
  2. Be Unique – You can, of course, just select a standard design from the card catalog, but why not try a different approach? You can create a very unique and memorable card that doesn’t have to break your budget. Some ideas include using the typically family-oriented photo card format to show a picture of your team, designing an opulent, foil embossed greeting card that exudes luxury, formatting an industry specific card that highlights your company’s specialization or selecting a humorous card to evoke laughter.
  3. Make It Personal – Your greeting card is a reflection of how much you care about and value your clients and colleagues, so be sure to send the very best. Never substitute email or social media for a card you sign and mail. It’s convenient but not as personal or heartfelt as addressing, stamping and mailing a physical card…or as fun to receive. Also, take this time to thank your clients for their continued business and support. Holiday cards present the prime opportunity to highlight the important part your clients have played in your company’s progress this year. Another elegant accent is the use of signatures by your corporate governance which adds additional flair and a unique personal touch.
  4. Remain Neutral – Be sensitive to other people’s religious beliefs and cultural practices. For business greeting cards, choose a design that is secular, subdued and tasteful. Save the cards that express your personality or beliefs for your personal list. Be sensitive to the message as well. If you’re not sure if your audience celebrates Christmas, choose a more generic greeting, such as “Happy Holidays” or “Season’s Greetings.”
  5. Don’t Forget Other Holidays – Who says a holiday greeting card only has to be for the traditional holidays? Greeting Cards sent at any time outside the Christmas season stand out. Differentiate your business considering sending a Thanksgiving card or a New Year’s card to separate yours from the masses that only hit the mailbox every December. Your goal is to catch the attention of your recipients, and sending cards at unique times of year will do just that.

Put Your Company Name Up Front

When designing your holiday cards or birthday cards this year, try keep in mind what it is you do with the cards you receive from business associates and friends.  My guess is that you take those cards and display them on a table or your desk, place them in a decorative card rack or pin them up on a bulletin board.

While these are the typical destinations for our greeting cards, it does not allow for the people viewing the cards to see who the cards are from.  I hate when I walk into the office during the holiday season and see a gorgeous new card added to the mix and have to untack it from the bulletin board to see who it is from.  Why take all that time and money to send a beautifully designed card and then make it difficult for others to see that the card is from you?

Put your company name on the front and your company will be displayed and remembered.  This is a great way to promote your business while showing your caring side. People remember when businesses take the time to acknowledge the special moments or holidays in their clients’ or employees’ lives. 

Greeting Cards: A Powerful Marketing Tool

Sending greeting cards as a business can benefit your company in many ways. Here is why this simple gesture can serve your company as a smart marketing strategy.

Sending greeting cards gets your company’s name out there. It adds a personal touch that reinforces good relations with customers and extends a friendly offer to potential customers. Many people are used to getting junk mail from corporations. If you send a nice, quality card the chance that they will not only keep—but also display your card—is pretty high. This will act as a form of free, voluntary marketing. Consider sending a customizable calendar from The Gallery Collection to your clients. You can add your company’s name and or logo to a beautiful tri-fold calendar, which will help work as a classy, yearlong advertisement for your company.

Another way greeting cards may be used as a marketing tool to profit your business is if you send a gift card or coupon offer inside your cards. This extra step will make your potential customers feel that much more special! Plus, the bonus of the gift card or coupon will give them an incentive to visit your business for your services sooner than they may have otherwise. So consider sending a card to your customers for any occasion—the anniversary of buying a car, their birthday with an exclusive deal, or for the holiday season with warm wishes—and see what it does for your company’s growth.

Sending Corporate Holiday Cards to Build Relationships

When the holiday season rolls around later this year, it will be the perfect time to build up relationships with customers by sending corporate holiday cards.  With all the competition out there in the business world, it is imperative that businesses make the most of every opportunity to make sure their customers and future customers know that they are valued and appreciated.

We operate a small family business and love the personal touch sending holiday cards enables us to show our clients.  The one thing to keep in mind when ordering your cards is keeping things simple.  Stay away from a specific holiday greeting as you never know what your recipient celebrates.  You do not want to offend anyone with your show of gratitude.

Sending corporate holiday cards have many benefits including getting your name out there.  We send cards to maintain and build up our current relationships with customers, and then we send to potential customers to let them know we are out there thinking of them. When people see that a company cares enough to spread the joy of the holiday season, they will know you run the type of business that pays attention to the details. 

Don’t forget to send those corporate holiday cards when holiday seasons arrives!

Benefits of Anniversary Cards

Much like a birthday, a work anniversary gives a person recognition. It makes them stand out from the crowd even if it is only for one day. As an employee, they are no longer that little cog in the wheel. They are singled out and made to feel important for the time they have put into the company. It is their one day to stand out from the crowd and shine.

A simple anniversary card signed by upper management and/or co-workers is a good start in recognizing the recipient’s efforts and contributions made over the past year. Add a cake and some simple snacks along with a Happy Anniversary song (sung to the lyrics of Happy Birthday) and everyone in the office is sure to know it is that someone’s special day. Co-workers will stop by their desk to offer their congratulations as well as to grab some food. A mini party in the making to break up an otherwise regular work day!

Aside from making the recipient feel good for the day, an added benefit is that others in the office will realize that their special day will also be celebrated. This is a great morale booster within the office. It gives others something to look forward to and it opens lines of communication amongst co-workers. They look back on the year they started, discuss people and events that have occurred over the years, and look forward to their future years with the company.

So keep sending work anniversary cards to keep employees happy and proud with a heartfelt Happy Anniversary on their special day!

Bringing Summer Into the Office

Summer has sprung. You’re sitting at your desk daydreaming about sunshine instead of fluorescent lighting beating down on you. Here are a few tips on how to make those summer days spent inside working less mundane.  

  • Friday Sundae Funday – Every Friday coworker’s each bring a different topping and ice cream.
  • Go for a walk – Even if it’s a 15 minute break, get up and walk outside. Soak up the Vitamin D.
  • Take Lunch Outside
  • Have an ugly/tacky Hawaiian shirt day.
  • Go bowl Fishing – Everyone’s name get put into a glass bowl. The name chosen gets to leave an hour early.
  • Make lemonade and frozen drinks with tiny umbrellas.
  • Play summer music in the lunchroom and invite coworkers to dance it out.
  • Go outside, throw down a blanket and just relax.
  • Play a sport, indulge in yoga or simply stretch out.
  • Plan an after work get together.

Don’t forget the long days of summer don’t end when you get out of the office. It’s light out until 9 so get outdoors and enjoy after your day is done.

Gift Giving All-Occasion Assortment Boxes

Do you have a family member, a friend or even an acquaintance who likes sending out greeting cards no matter what the occasion is? Now it is your turn to send them the greeting cards.

The Gallery Collection’s assortment box options can be endless. If the person tends to send out any occasion greeting card, choose from two All-Occasion Assortment Boxes. The All-Occasion assortments include birthday cards, anniversary cards, sympathy cards, thank you cards, and even blank note cards where you can decide which occasion it will be used for. Each box contains thirty-five cards and thirty-eight envelopes just in case you make an error (because that happens all too often). Be sure to cover every possible occasion with this assortment box option.

If you don’t have a friend who likes to send out greeting cards, do your family a favor instead. We have all had it happen to us; you get a last minute party reminder, or you simply forgot about it until the day of, and need a quick card to sign and throw some money into. Stock up on the all-occasion greeting card assortment boxes for your home. You will never show up to any party or event without an appropriate card to go along.

This simple gift can really help someone out. Don’t even bother writing them a card to go along with the assortment box, they can now write their own!