What are Business Christmas Cards?

People I meet inevitably say, “You work at a greeting card company? Really? Which one?” And inevitably I explain, “Well you wouldn’t have heard of us, but we are the leader in Business Christmas cards.” I go on to explain we are The Gallery Collection by Prudent Publishing and that our website is www.GalleryCollection.com, but before I get to that point, I always have to explain what Business Christmas cards are. “It’s simple,” I say. “You know those cards that companies send to each other at the holidays? The ones that say Happy Holidays from all of us at Acme Corporation.” Everyone understands pretty quickly what Business Christmas cards are once I explain it like this. However, what I think most people never quite realize that is terribly obvious is that Business Christmas cards or Corporate holiday cards or company Christmas cards (whatever you want to call them!) are really for the most part used as thank you cards. People in business like to take a pause, exhale and say, THANK YOU! Or at least smart business people do! Certainly the holidays are a religious time, but more so they are a time to reflect and to say thank you.

Patriotism and Traditions

Call me old fashioned but I love to show my patriotism, which I can thank my grandfather for. Although he is mostly known around town from his beauty supply store, what most people don’t know is that my grandfather served nine proud years in the United States Navy.

No matter how you knew him, my grandfather always carried the tradition of showing his American pride, whether it was by attaching a mini American flag to his car antenna, spending time with other veterans, or mailing Patriotic Corporate Cards to his customers. I learned a lot from him, which is why I carry on a few of his traditions.

For instance, I proudly show my patriotism by flying my all-weather American flag outside my house whether rain, snow, sleet, or shine. I show my support for veterans by attending our local Memorial Day parade each year. And one of the greatest, and best-tasting, patriot traditions my entire family follows is baking an American flag cake for our 4th of July barbeque, iced with red, white, and blue frosting.

While some of these traditions may not mean a lot to others, they mean a lot to me. So I will continue to carry them on each and every year. In fact, I feel so inspired right now, I may go out and buy a mini flag for my car antenna.

Holiday Cards for the Troops

There is so much to write and say about the flurry of activity at our company for the past week. We have been excitedly working on what is the largest charitable act our company has ever embarked on. What are we up to? Well, we have decided to donate over 280,000 holiday cards for American troops serving in the combat zones in Iraq and Afghanistan! 140,000 of these cards are effectively beautiful thank you cards to the troops that we are imprinting with a special message and the Soldiers Angels logo. And, the other 140,000 are cards that are blank on the inside for the troops to write home. This is a massive undertaking for us but it does just feel “right”. Everyone at our company feels good about it. The troops are human beings and they need love and caring just like the rest of us. Many of them are just young kids. We appreciate their service to our country as we know that all Americans do, regardless of being for or against the war.

Here’s a quick photo of the inside of one of the first cards produced. We’ll have to post more info on this effort soon, but we are BUSY BUSY! It always seems like no matter what we do everyone wants to wait to order their business Christmas cards and corporate holiday cards at the last minute. No one ever really seems to understand that with personalization, Thanksgiving is getting pretty late(!) to order.

Well…actually it looks like photo uploading isn’t working right now for the greeting cards blog…So, here is a link for now and better info/photos of the cards will follow:
https://www.gallerycollection.com/card/GoodwillOrnamentHolidayCard.htm

And the blank card for troops to write home on will be this one:
https://www.gallerycollection.com/card/SnowyMornHolidaySeasonsGreetingsCard.htm

P.S. – Soliders’ Angels is a good organization. Their founder was recently honored by Microsoft and the USO. Her name is Patti Patton-Bader. Here’s info on the honor that was recently bestowed upon Patti: http://www.microsoft.com/industry/government/federal/AboveandBeyondAwards/PattiPattonBader.mspx

A Short History of Christmas Trees

“Mommy, why is there a tree in our living room?” Some children think to ask this question and some don’t. But why is there a tree in the living room?

Like many traditional symbols of Christmas, it is often explained as a reinvented old pagan symbol. Evergreens were a symbol of life and in the darkest time of year, right before the winter solstice, were used to symbolize the rebirth that would come with springtime.

There are many different explanations as to why trees became a symbol of Christmas. Another explanation, the one I remember hearing as a child when I asked the question, claims that a minister was walking home one Merry Christmas eve and was so struck by how beautiful the stars looked shining down on the trees that he wanted to share it with his children. He cut down a small tree, brought it home, and decorated it with candles. The modern Christmas tree dates back to Queen Victoria, who posed for a drawing with her family around a decorated tree for her own royal personalized Christmas card.

I do like to think about how it all started, especially when I find myself digging through boxes of Christmas tree ornaments, some of which have been around since 1924 when my uncle was born! In the end, I’m just glad of three things: that there IS a seasonal tree in my living room, that we no longer use lit candles to decorate it, and that my tree isn’t as big as the tree at Rockefeller Center.

Business Holiday Cards – Planning Ahead Will Save you the Stress

The Holiday season is a stressful time for many. One in four people report having increased headaches during this time of year. But it doesn’t have to get to that point. This is an auspicious time for businesses to reach out to clients, vendors, and employees. And by planning ahead, it will help to alleviate some of the stress…and the headaches.

Sending business holiday cards is a wonderful way to express gratitude to your patrons and your staff. But this shouldn’t be a last minute gesture. You should be sure to plan ahead with the appropriate card design, greeting, and imprint. Holiday cards may seem insignificant to some, but in actuality, it is a representation of you and your company. So be sure your correspondence reflects the aesthetics and philosophy of your company.

It is very important to update your recipient list each year. You’ll want to be sure to send holiday greeting cards to new clients and merchants and revise the contact information for clients that have changed location or came under new management. This reminds me of religious Christmas cards that are mailed to my house every year from a local Methodist Church. It is very nice that the ministry of this church keeps my family in its thoughts during the Christmas season, except my family is Jewish. The family who used to live in my house probably attended this church and either switched churches when they moved or never updated their mailing address. So be sure to update your recipient list each year so that your intended contacts are actually being mailed your holiday greeting cards.

For more success tips for small businesses during the Holiday season, check out Rhonda Abrams’ 2008 Holiday Survival Guide. Use this guide to plan ahead and don’t let the Holiday rush get the best of you.