Get Your Brand Name Out There

Some of the biggest mistakes in marketing are made by the smartest people. When you have a brand you need to make sure that brand is up front and center in everything you do. Sometimes this thought gets missed in the simplest of ways. For example think about the business Christmas cards you send out each year. The smallest little detail on this seemingly small bit of marketing material can make all the difference.

Did you know you can get a Christmas card that actually features your company name on the front of it? Of course, you did not or you would have just stopped reading this article. If your business has something to do with trucking get an industry specific trucking holiday card that has a nice truck on it and your company name on that truck. There is no excuse it is easy to do with today’s technology. If I am running a law firm there needs to be some sort of judicial card out there that I can get my name on the front.

The reason you make sure and do this is because most people do not throw Christmas cards out right away. They keep them on their desk or on a cubicle or in the company kitchen area. Maybe other perspective clients see that card with your name on it and maybe down the line when they need a trucking company or a law firm your name pops into their head for some reason. They will not know exactly why it popped into their head but we’ll know.

Which Type of Greeting Cards You Should Buy in Bulk

Greeting cards can be a great way of keeping your name in front of current and prospective clients. We’ve been discussing which type of Greeting Cards you should buy in bulk and have come up with several types that are a worthwhile investment.

We make it a point to always send an annual Holiday Card – sometimes at Thanksgiving and sometimes a bit later with “Season’s Greetings”. A few years we actually chose a Happy New Year’s card. I always go to The Gallery Collection first because you can count on having an extensive selection of beautiful designs to choose from and the quality is always excellent. It’s hard to go wrong.

With summer help from college kids, it’s easy to order early & have our holiday cards all done and ready to be mailed well before the fall. I make sure to order extra cards in case we want to add new contacts to our mailing later on. This way, we avoid the stress of having to rush to prepare and send out several hundred cards right at one of the busiest times of the year.

Since our holiday cards have proven to be such a hit for several years running, we decided three years ago to also start sending out Birthday cards to our clients too. Seeing the overwhelmingly positive response, we’ve decided that It’s well worth the money, time, and effort. There have been lots of calls, emails and notes from the people we really want to hear from – our clients.

Anniversary cards are also good to buy in bulk because you can keep them on hand and send them to anyone you want to, any time of the year. Again, it’s good public relations. You could always go with keeping an Anniversary Assortment Box on hand, but this year we wanted to go with a specific card with our own greeting printed inside. This way we customized our cards just the way we wanted and there was no extra cost for this option.

If you don’t already send your customers holiday cards, birthday cards, or anniversary cards consider adding them as a part of your normal business routine. It’s simply good public relations and the payoff could be great!

12th Annual Create a Greeting Card Scholarship Contest – Round 7 Finalists Announced!

Congratulations to our Round 7 Finalists!

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Why Greeting Cards Are Important in the Corporate World

For a variety of good reasons, businesses oftentimes send greeting cards to customers and clients. These cards can include holiday cards, thank you cards (for past business), holiday party invitations, or reminder cards for an upcoming appointment.

To make the most positive impression, the greeting cards your company send should be personalized to the recipient. For holiday cards, it would be ideal if the cards are signed by your company’s CEO or a high-ranking official. If this is not possible (due to a high quantity of clients), it would be best to at least have the cards sent to your largest accounts hand-signed.

When your card is received, it is likely to be shared with the management of the company and, sometimes, many employees. Those who receive your card are likely to think more fondly of you and more likely to conduct business with you in the future, especially when compared to a business that doesn’t bother to contact them.

The other type of corporate greeting cards are those that are sent to employees. Just as it is important to keep on the good side of customers and clients by sending cards, an employee birthday cards or anniversary card is sure to keep your workers feeling valued and increased loyalty generally means increased productivity. As with other corporate greetings, a small investment can have a much larger positive impact!

Keeping in Touch With Greeting Cards

Greeting cards aren’t just for holidays, birthdays, and other special occasions anymore. Greeting cards are a great way to keep in touch with business connections, employees, family, and friends. Receiving a card wishing you and your family happy holidays is heartwarming. Receiving a birthday card shows someone is paying attention. Receiving cards for other momentous occasions such an anniversary card or retirement card are touching.

But receiving a card just because someone is thinking of you or missing you truly leaves you with a feeling that someone cares and is thinking about you. There are many options of blank any purpose greeting cards or thinking of you cards that hit just the right note. These are perfect in instances where maybe you have a customer that you haven’t heard from in a while. You can put your personal note just reminding them you are there to help with their needs.

Another great option are note cards. With note cards, you can send a simple note just letting your employees know that you recognize their hard work and appreciate them. Sometimes the small gesture of a greeting card acknowledging someone’s loyalty is all it takes to inspire their dedication.

Keep in touch with greeting cards.

The Purpose of Greeting Card Assortments

One of the best things I have come across since starting my new office assistant position is an order form for card assortment boxes. The purpose of greeting card assortments are to be on hand for different types of occasions. There are assortments available in many different categories. For example, Birthday, Anniversary, Sympathy, Get Well, Thank You, Congratulations and of course the little bit of everything All Occasion assortment. I have found that keeping a box of greeting cards in my desk is critical. I don’t always remember everyone’s everything. There is always an occasion coming up that a card is needed and everyone scrambles, who is going to go to the store? Who has time today? The usual suspects will come to me and may I add it is usually an immediately necessity. For my own sanity, I have decided to keep a 2 different boxes in my cabinet. I have an all occasion assortment box since it has 35 cards with 16 different types of cards. The most being Birthday cards – 12, Thank you – 6, Congratulations – 5, Sympathy – 4, and then 2 each of the Anniversary, Get Well, Thinking of you and finally 2 blank Note cards. And I also keep a box of all Birthday. Everyone gets a birthday cards! We all enjoy that – Don’t we?

12th Annual Create a Greeting Card Scholarship Contest – Round 6 Finalists Announced!

Congratulations to our Round 6 Finalists!

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Ring in The New Year With Greeting Cards!

What better way to celebrate another year with friends, family, coworkers, and clients than with a New Year’s card! No matter the distance, this new tradition could be a way to keep close to the ones you care about most. The Gallery Collection offers a multitude of New Year’s themed cards — some even combining the Holidays with the coming New Year. Also, keep in mind that you could opt to send one of our Calendar Cards instead for a similar effect.

New Year’s cards are a fabulous way to keep in touch, guaranteed to make the people you care about most smile. This time of year people are often resolving to try something new. Who knows, one of their resolutions could be to better keep in contact with family and friends! Sending a card shows you genuinely care, even after the Holiday-Hubbub.

The following are a couple of customer favorites:

Peace and Prosperity Holiday Card (Design# 1023742): This card is bright, colorful, and has an editable cover! This card is all about the new year ahead with words wishing recipients the very best.

Prism New Year Card (Design# 302485). This card is a timeless New Year’s card. It’s bright, reminiscent of fireworks, and has foil accents!

How to Select a Christmas Card That Represents Your Business

Sending Christmas cards is always a good idea. When you send a business Christmas card it lets your clients and customers know that they are important to you. This could be a way of helping the relationship grow. But following the right etiquette for business holiday cards is important so your cards remain professional and thoughtful.

Sending business greeting cards should be about appreciation and the value placed on customer and clients. They improve the perception of your company in the eyes of your customer and clients. They increase the probability that one of your customers will select your company over a company they didn’t receive a holiday card from.

When selecting a business Christmas card always choose one that expressed a level of formality consistent with your company. It should be a mirror of your business that your clients have come to know. Send your greeting cards to as many people as you can. The paper you use for your business greeting card should be of good quality. The greeting card is a direct reflection of your company. If your clientele differs in religious backgrounds or cultural groups, it’s probably best to stick to non denominational winter or nature imagery cards. By choosing a holiday card with other seasonal greetings, it shows your company is mindful of people from all different walks of life.

New For 2018 Christmas Cards

 

Every year I look for something new when purchasing our Company’s Christmas cards. It can be quite challenging to find something unique especially when we want our cards to say Merry Christmas on the front, but I think I found a few great examples for this year.

This Opulent Ornaments Christmas Card is definitely unique. I love the idea of having all that gold on a black card stock. It has an elegant touch. It is a glossy color photo that is mounted and framed in gold. The photo is a zoomed in section of a Christmas tree with different shades of gold ornaments and crystal beading dangling down from the branches. The added touch of Merry Christmas below the photo makes this a perfect choice for us.

 

 

Another that I find totally out of the ordinary is this Burst of Blue Christmas card. It is stamped with reflective silver foil with the matching framed border. The snowflake is done in an ornate fashion. Without going for the typical red and green and holiday symbols, this card still sends wishes for a Merry Christmas.

 

You may look at this Picturesque Setting Christmas Card on the left and think it is a run of the mill Christmas photo. However, you’d be wrong! I look at this one and see a beautiful, homely Christmas scene with a burning fire and gorgeous tree with all the trimmings. Also, let’s not forget those presents! What makes this Christmas card truly stand out though is the navy card stock. The photo really jumps and so does the gold “Merry Christmas” below it.