Presenting…Your Brand!


I have been selling computer software for over ten years and the main thing I have learned is that you need to not only have a good product but you need to have a good presentation. Know your product in and out so any questions that are thrown at you can be answered. But do not skimp on presentation. I have seen it too many times in my world where the presentation underwhelms and does the product a disservice.

Something as simple as creating a branded presentation folder can go a long way to impressing perspective clients. Slap a nice logo, foil stamped and engraved…put your company name on there and now you have a piece of art that will hold your presentation documents but also brand you as the company continues to use that folder after you have gone.

Now the product you are selling has to have some usability for you to make a sale but do not forget showmanship. From the dialogue to the folder, make sure you are on top of your game for every pitch you give. Get that brand face front and forward. The more the perspective client sees you the more they will remember you. Good luck selling!

Customizing Your Corporate Birthday Cards

When purchasing your corporate birthday cards, keep in mind that you want each person in the office to feel special. With the cards offered by The Gallery Collection, you have a few options for how you can go about birthday cards for the office. You could get one of the three Assortment Boxes that are entirely birthday cards and choose a design as each birthday comes up. Or you can choose specific designs (in quantities of 25) to give out to your recipients. If you choose a specific design, you have the option of customizing the cards.

Some customizations to consider when creating your customized corporate birthday cards are to think about:

  • Picking a design that is all-inclusive to those in the office, or purchasing multiple designs to choose from when an office birthday arrives.
  • Selecting the perfect greeting for your corporate office. And while there are many to choose from, you can actually create your own too!
  • Having an imprint at the bottom of the card, below the greeting. 1 – 2 lines of text are included, so why not write “From all of us at [your corporate company name here]”?
  • Want to really stand out and look professional? You have the option to use your company name and or logo in the card (in the greeting area or at the bottom). You can also include handwritten signatures—that are actually printed—on each card.

Is it Too Late to Say Sorry – Tips on What to Write in an Apology Card

Is it every too late to say you are sorry? What kind of question is that? Of course it isn’t ever too late to say you are sorry. However, if you wait too long your apology may not get the same results as if you apologize more quickly. So my very first tip is to apologize as soon as you realize you made a mistake or hurt someone’s feelings.

The most important thing no matter when you make that I’m sorry is to make sure it is genuine. Don’t say, “I’m sorry” just because you are trying to move past whatever the bad situation is. If you are not truly sorry than don’t say it. You will regret it and will probably do the same thing that got you in this position again.

When you say, “I’m sorry,” you should make a point of repeating what it is you are apologizing for. This way, the person you are speaking to knows that you understand exactly what it is that you did wrong. Taking ownership of the error of your ways is important.

Although it is never too late to say you are sorry, it is imperative to apologize and correct any wrongdoing on your part at some point.

Why Should I Purchase Foil Holiday Cards?

As a business owner or an employer, staying connected with your customers and employees is very important. One way to stay connected it to send out cards around the holidays, but not just any card. This season, switch it up by purchasing foil holiday cards!

Now, you’re probably wondering why you should purchase foil holiday cards instead of the usual. I’m here to tell you why.

These foil printed cards are much more elegant than the usual tacky cards you see at your local grocery store. Those grocery store greeting cards are cheap in price because they are cheap in quality. Instead of the typically unexciting ink colors, shiny foil will make the card look expensive and hence makes the customer or employee feel valued. Most foil holiday cards are also embossed. This adds to the elegance and brings a three dimensional experience to your customers as well. The foil now pops out at them and catches their eyes; they are sure to become speechless. If a person receives an eye-catchingly stunning holiday card, they are most definitely going to appreciate the thought and effort put into its design.

In the end it’s a win-win; your recipients feel like a valued customer or employee, and in turn you are appreciated as a business or a boss.

11th Annual Create a Greeting Card Scholarship Contest – Round 1 Winners Announced!

Congratulations to our First Round Winners!

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Welcome Cards – Because First Impressions are a Two-Way Street

There I was….My first day….Extremely anxious….I mean who wouldn’t be? I am beginning my first real job in the corporate world at a Fortune 500 company. Anything could happen….I could screw up bigtime. I hope not…..but I could.

I am dressed in my brand new business suit with hair up in a neat little bun and a subtle touch of make-up, yet my nerves are making me a little shaky. I walk in and go straight to the Human Resource Department. After completing all the initial paperwork, I am escorted to my new desk with my stomach still fluttering. The first thing I noticed was an envelope with name on it in the cool little inbox that was set up on my desk.

When I opened it, I was delighted to see a Welcome card with the signatures of everyone in my department including my supervisor’s, the President’s and the Vice President’s. What a wonderful thing to do for their employees. My stomach calmed down and my nerves mellowed out. This was a great way to make me feel right at home in my new position.

This is when I realized that even though I was making my first impression, the company was also make their first impression. Making a first impression in the professional world is a two-way street. Welcome cards are a great and easy way to do that. I know working for this company will be a terrific experience for me because it is run by thoughtful, considerate people.

Adding Signatures to Christmas Cards for That Personal Touch

Of course it is always a great idea for a company to send out Christmas cards at the end of each year to its customers and clients to let them know how much they’re patronage is appreciated. However, to go the extra mile—showing an even higher level of gratitude by doing something more personal–will surely make an even better impression. Instead of printing just a business’ name by itself, adding employee signatures will give your holiday sentiments that much more of a personal touch.

Having each employee sign his or her own name will impress the recipients for sure. However, if there are many names that may make it difficult for people to sign all the cards, having a template where a person only has to sign once, will certainly make it easier for all concerned. While the printing inside a greeting card can be done in many different colors, a recommendation for the signatures to be in either blue or black would make them appear more real since most people use either a blue or black pen to sign their names anyway.

By taking the extra time to arrange to have signatures appear on a company’s holiday card will definitely go a long way in promoting goodwill with those who are most important to a business’ life – its customers!

Tips on Surviving the First Day on the Job

You finally get the call. After 3 intense interviews, you’ve been hired. You’re excited, but the feeling soon wears off because it’s replaced with first day jitters. Fear not, because your first day checklist will provide tips on surviving the first day on the job.

Assuming that you start on Monday, you will go to your local Walmart on Saturday. Pick up a new steno pad and a pack of pens. This will not only provide the illusion that you are a prepared employee, but you will be jotting down some notes on the second page of the steno pad that will get you through the day. Make sure that they are on the second page. You may forget that they are there, and you do not want your nosey neighbor knowing that you wrote “fake it till you make it” on the top line. That’s correct. Write this in bold letters. When you walk through that door, you are clueless, and that’s ok. You need to be reminded that you will get through everything, but until then, you will carry yourself, like you know everything.

All the while, you will soak up any information that will contribute to you getting through that first day of employment. First impressions last. Write this beneath your first mantra. You have already walked through the door between 12 and 14 minutes early (hint). If you’re too early, you may annoy the receptionist. She will be starting her day, and nothing is worse than multiple clueless employees already waiting at your desk on a Monday morning. Never tick off the gate keeper. Of course you will not be late. If you are late on your first day, you become that person. It’s very hard to shake that association, once it is implanted in someone’s head. By the way, until notified differently, you are dressed as if this is another interview. Your attire shows the level of how much you care.

Please care. This is your livelihood. Your third bullet point will be one word. “Smile.” This simple act, provides a comfortability to those around us. Until we truly get to know each other, this not only breaks the ice, but provides a comfort level to the people that we meet. How you finish is just as important as how you start. Thank your trainer before you leave. It shows an appreciation that is valued in work culture.

Consistently check your second page throughout your first day, as a reminder of your first day conduct. In the meantime, you will take notes and readily adapt to any changes in your expectations. After all, tomorrow is another day!

Greeting Cards: Still Relevant After all These Years

Sending greeting cards can be traced all the way back to Ancient China. Then, it was wishes for a prosperous new year. The tradition of greeting cards then moved to the early Egyptians. When you look into the history of exchanging greeting cards, you will see that by the early 1400’s, cards were being exchanged all over Europe.

So now that we are in the 21st century, are greeting cards still relevant? I say, “Yes!” I think we can all agree that it is a wonderful feeling when we go to our mailbox and instead of bills we find an elegant card sending us well wishes. Whether it is your birthday, anniversary or just because, receiving a card is always a pleasant surprise.

Greeting cards make the recipient feel cared for and wanted, loved and appreciated. Knowing you are a thought on someone’s mind is such a great feeling. But, giving greeting cards can also leave you with a warm, fuzzy feeling. It is awesome to know with this small gesture you can make someone’s day.

In these days with texting and emails, the personal side of things sometimes get forgotten. Take the time to make someone in your life feel extra special by sending them a greeting card.

Let’s Talk Christmas Cards In July!

Wait, what? Christmas cards. . .in July?? You read that right. Here’s why you should be thinking about your Christmas cards now.

Let’s be real, events creep up on all of us. No matter how diligent we are, time passes and we lose track of it, and other things come up, and BAM the occasion is at your doorstep and you’re unprepared. Getting your cards before December ensures that you will have cards to send out this year.
Thinking about your cards early also gives you the leisure to shop around. Many card vendors have their best sales before crunch-time, so peruse throughout the year to find your best deal. Plus, there is the most selection before everyone else is thinking about their Christmas cards.

Ordering your cards early means you won’t have to splurge for expedited shipping — to you or to your recipients — and you can relax knowing that your cards will make it to their destinations on time. Not rushing also means you are less likely to forget about someone. And if you send your cards out early enough, who knows, you might receive more cards from people who might not have otherwise sent you a card. Talk about Holiday cheer!

Lastly, when you purchase your Christmas cards in the summer, you also get your brain geared toward Christmas earlier than you regularly might. This means you’ll find yourself slowly stocking up on gifts as you notice them. This will leave you with only a few more things to get as December approaches, with money to spare because many of the items you’ve gotten already were on sale (and not picked over). Score!