Growing up in my household, my mother explained to me that a card was the most important part to any gift. She always used to tell my brother and I that “It’s ok if you can’t afford a gift, but at least make or buy me a card.” Through the years, greeting cards have become an important yet convenient way to express our feelings during the holidays or during a special occasion. In many ways, a card can represent how you are as an individual.
If you have your own business, greeting cards are a perfect way to add a personal touch in the corporate world. Sending a card to customers, clients, or co-workers immediately leaves a positive impression. It shows that you are thoughtful and that you appreciate their business or time.
As a boss or manager, a card can be a wonderful option to show your employees that you appreciate their hard work. You can use greeting cards as great recognition around the holidays, on an employee’s birthday, or even to congratulate them on a big event in their life. As an employee, a card can be a great way to show your boss or managers that you appreciate their assistance and guidance. Maybe there is a holiday that one of your employees celebrates, but no one else shares this holiday in the office. A card is a great way to show this employee that you acknowledge and respect their beliefs.
Cards are always a good idea to send to customers or clients as well. In the corporate world, a card is the perfect way to remind customers or clients that you haven’t forgotten about them. It may even bring some of them back in the near future to help you close that future sale or business contract. My dentist always sends me a birthday card every year and I always appreciate it. It always reminds me that I need to go for a cleaning soon as well. They are being thoughtful, but also helping bring business in.
A card can show those in the corporate world your overall lifestyle and personality. What colors did you pick out for your card? How long is the greeting inside? How personal is the greeting inside? Did the person write their own message? What type of theme does the card have? These can all reflect the type of person that people see day to day in the work place. If you are sending cards to customers or clients, always remember that a card can reflect your entire business.
