Tag: business cards

How To Create A Standout Business Card

Your business card represents you and your business. When designing your business card be sure that it makes the statement you want to send and add that extra punch so it stands out above the rest.

Give serious consideration to the type of business you have and how you want to be remembered. One example is the Verde Boutique which let’s you make a splash. This business card example shows that they are stylish and interesting. It allows you to include your company name, name, title, address, and all the necessary contact information including address, phone, email and website. An extra touch that I just love is that it allows you to upload a photo on the back of the business card. It is a great way to keep your name and face fresh in your customer’s mind.

Depending on the business you are promoting, I would suggest uploading your logo. Some business are truly recognized by their logo. Just putting your logo makes a statement all its own. If you are in the entertainment industry, consider going with a black card and neon print. Be sure to add your Instagram, Twitter and Facebook account information. Another great way to connect to your online world is adding a QR code right on your business card.

Create a stand out business card to be remembered by!

Presentation Folders Send a Powerful Message

Few of us worry about how nice the folders on our desk look. They’re usually filled, filed, and rarely given a second thought. That is, until we have a meeting or a trade show and realize we need something professional and striking to present to clients. You’ve spent weeks preparing the perfect packet, creating business cards, finalizing charts and now you’re left wondering, “What is the best way to present all this as a cohesive, professional package?” The answer is Presentation Folders!

Presentation Folders send a powerful message that you are prepared and ready for action! Handing an existing or potential client a beautiful card stock folder, with your company logo, and your business card tucked into the pocket is a small way to make a big impression. No one likes to carry around an assortment of loose papers, or scramble to keep them from going everywhere while paper clips catch on one another.  Presentation Folders will make you the hero who solves this messy problem.

If you’re using presentation folders for a trade show or exhibit, they are also a great marketing tool! Much like the infamous little black dress, a distinguished folder design with your company logo embossed in eye-catching gold or silver foil is an easy way to project a classic, never out of style image. People will be talking about your company! 

Business Cards Help A Company Shine

Using business cards promotes your company. It helps every employee on your team look polished, and like you are all an established group. This level of professionalism can come in handy (pun intended), especially when the field of work is more abstract and intangible, like fitness services. The card helps customers feel like they can better predict the quality of your service.

Giving out business cards as a company encourages customers to contact your company. Helping clients do that is easier than ever when many business cards having the option to add appointment times, calendars, or hours of operation—in addition to general information. At The Gallery Collection there is also the option to include a few testimonials on the business card! Customer feedback always gains the trust of a potential customer, especially if it is honest and a more positive review.

Using business cards for your company can help spread important information, which will gain business and help effectively brand the company and market as a team. Business cards can help a company shine if the cards are as vibrant and informative as the company is. The cards can be an extension of the business, reflecting the company in many ways. There are endless design options for business cards these days, so it really is possible to find the perfect card for every business.

Choosing The Right Business Card

Choosing the right business card is very important. Your business card often represents you and who you are, before your mouth has even opened.  There are many things to consider before creating your card. Make sure to do an internal checklist before picking your card and its content.

       The first thing to remember is that although this is your business card, it is not your social media page. This piece of stationary represents your business, and a code of professionalism is necessary. If your business has a specific logo, then you must do your best to have it replicated on your card. The recipient should never have to guess who you are representing. Your name and position should also be clear on your business card. Although an address is not necessary, it may be included, but not at the expense of hiding your phone number and email. These are the two most popular forms of contact and they must be highlighted on your card.  

     It is also important to remember that the quality of the business card is crucial. Whether it is done in matte paper or gloss in a shiny smooth finish, it should never be cheaply done in a light paper stock. The business card will not last, and over time it can become unsightly. Less is more, when it comes to the setup on your card. Too many words can create disinterest. Too many designs and colors can create questions in regards to your professionalism. There are exceptions, when designs and color are directly related to your industry. Otherwise, it is best to avoid them. The right card can open many doors, so take your time when choosing the right business card. It could change your life.

Keep Correspondence Note Cards on Hand

Correspondence Note Cards are a flat panel cards measuring 4 1.4” by 6 3/8. They come in a boxed set that includes 15 cards and 15 matching convenient Seal Fast envelopes. They are eggshell white in color and have an embossed border that frames the cards.

You can personalized these cards with your name or a short message such as “Thank You” in blue or black ink or if you prefer gold or silver foil. To add to your customization, you can imprint select Brickham Script, Garamond Premier Pro, Nueva Std Bold or Tekton Pro Bold.

They are perfect to keep around for all business or personal uses. At work, I always have two sets in my desk drawer. One that reads, “Thank You” and another that has my full name. If I want to send a quick thank you to one of my employees that went above and beyond or a vender who sent over some product samples, I simply take out my thank you note cards and scribble a brief note. Other times I use these to recognize an employee’s milestone or congratulate a coworker on their success. Sometimes, I even use them to jot down my contact information if I do not have a business card handy.

Keep Correspondence Note Cards on hand for every occasion.

Resources to Help Your Business

When you own your own business, it is important to use all the resources available to you to help increase and maintain your clientele.

Presentation Folders are a great way to do that. You can imprint your logo on the front and add other information in up to 3 other locations. Customizable Folders are helpful when putting together proposals or just giving out basic information about your company. People will remember the thoughtfulness and organization a folder provides. You can also get up to two business card slots on the inside of your presentation folder.

Speaking of business cards, these are another great tool to get your name out there and to have your name remembered. When talking to someone, it is always great if they have a take away even if it is just a business card. I have so much trouble remembering names so I find it extremely helpful when I walk away from a conversation with a business card.

Another great resource to help your business is greeting cards. Sending your employees and customers greeting cards to celebrate milestones such as birthdays and anniversary will make you stand out above the rest. I also think the idea of sending calendar cards at the end of every year is a great way to keep your name posted at your clients’ desk.

Be sure to use all the resources available to you to help your business prosper.

Let’s Talk Business Cards…

Is it important to have a Business Card? Surely, it can help identify us and our business to the party we are meeting or individual. This identifier can give the parties we are meeting an idea of our role in the business at stake. I find myself fascinated by all the details represented on a business card. It is uncanny to see the beauty behind such graphic art, text and color.

I particularly love the industry specific cards, these have the most impact. Business cards really make it hard to forget the contact. The business card should tell the recipient something about you and your business. Very common for dentists, lawyers, realtors and photographers to have industry specific cards. Not only is the face of the card important but the feel of it as well.

More and more you see expensive stocks and finishes being used on business cards. They identify the industry and give you the card holder an identity. The ability to give the business card a personal touch shows us where technology meets new trends. A great marriage between art, paper and personalization in a 3.5 x 2 business card. It is not a lot of real-estate. I am excited to see how technology will continue to affect the quality and function of the business card.

Business Cards: Do’s and Don’ts

While it is certainly convenient in our digital age to communicate via cell phone, texting, email, etc; it is still a smart idea for business people looking to get their names and companies known to still carry around business cards.  There is nothing like a personal touch that can make a small thing go a long way.  A well-designed, smart-looking business card still does the trick.

Which brings up the question: What are some dos and don’ts when it comes to business cards?  Here is a list of what to and what not to do when it comes to handing out those little 3.5” x 2” (or 3.3″ x 2.16″) helpers.

  • DO include pertinent information such as one’s name, company name, phone and fax numbers, email address, etc.  Give the recipient several different ways to make contact.
  • DO ensure that there is a tagline (if necessary) along with the company name. The recipients should be familiar with the nature of your business from the information on the business card.
  • DO use a company logo if possible.  Nothing works better than to have your company easily identified—especially if using its official color or colors.
  • DO include writing on both sides of the business card so all information is complete and understandable.  Everything should be clear and concise.
  • DO make sure the font type and size used for any writing is pleasing to one’s eye and easy to read.  Clarity and a well thought out presentation will give a good first impression.
  • DO hand the business card out at the appropriate time.  Waiting until the conversation is about over makes for a solid, effective closing.  (Don’t forget a firm handshake and a “thank you”.)
  • DON’T include too much information.  A cluttered presentation will lead to confusion and/or impatience.
  • DON’T be too cute or creative with the fonts being used.  If wording is hard to read or undecipherable, frustration will occur.
  • DON’T use unusual or imaginative colors for colors’ sake. Hues or shades that are not necessary may tend to draw attention away from the ultimate message of the business card.
  • DON’T be too quick to hand out the card too soon.  Nothing is worse than being pushy – it brings up the feeling of mistrust and phoniness.
  • DON’T forget to always have enough of a supply of business cards on your person. One never knows when and where a good opportunity may occur where that one meeting and card hand off will reap dividends.

Above all else, make sure that a winning personality is coupled with the presenting of one’s business card for possible maximum impact.  When in doubt, keep it simple.

Get Your Business Cards Today!

No matter what your business, business cards are a necessary way of building your relationships and connections.  From the President to a Fortune 500 company to a babysitter, business cards are a way to keep your name out there. 

There are many different designs on The Gallery Collection website to meet anyone’s needs.  The geometric design is great for all and are offered in so many fun colors.  A business card with your picture is not just a great way to get your name out there, but it is a great way to be remembered.  I am great with faces but not so much with names.  A business card with a picture cements that I will remember who you are.

A business card can show off a side of you and your business that will make a lasting impression.  The “Hello” wrapped in pink and purple screams fun.  Then you have the spectrum colored business cards that shows you are innovative and interesting.

The back side of your business card can be useful also.  You can add a calendar, an appointment reminder, your hours of operation or simply just a bright color with your logo.  Business cards are important to the success of any business!