Building Your Corporate Greeting Card

 

Most people associate greeting cards with the Holidays. A business, wanting to reach out to associates and customers, will send out printed cards in the hopes that the recipients will remember the company fondly in the future.

But there is so much more to greeting cards. One of the best ways a company can maintain a positive relationship with its employees is to mark the special occasions in their lives. Birthdays are made a little more special with a birthday card from everyone in the office. Throw in a small token gift such as a scratch-off lottery card and it’s a great way to celebrate an employee’s special day. Similarly, sending an anniversary card to mark the anniversary of an employee joining the company sends the message that every employee is valued by the company.

The larger a business gets, however, the more difficult it can be to keep track of everyone’s special days. Add to that the hassle of getting a signature from the boss every time, and it’s not hard to understand why a company wouldn’t bother with it at all.

But there’s a solution for that.

Ordering birthday cards and anniversary cards printed with a few signatures and perhaps the company logo and keeping them on hand for when the moment arises is the perfect way to give employees that feeling of belonging to a company that is a family.

Step One: Find a greeting card (or cards) to match the tone of your office. There are cards for every corporate environment, with clean bold lines or whimsical designs.

Step Two: Choose a generic but sincere message that can be used for anyone in the office. If you want to create your own message, that can be an option too.

Step Three: Get the company logo and the signatures of the people in the office who always sign the cards. Send them to the The Gallery Collection and they’ll get printed on every card. No more chasing down the boss to sign a dozen cards at a time!

Step Four: Have your cards shipped to your office. Then they’re ready whenever you need them. A birthday/anniversary database kept up by an administrative assistant or the chairperson of a company “Sunshine Club” ensures that every card is delivered to every employee on time.

In this age of email and text messages, a value of a greeting card has risen exponentially.

Which Type of Greeting Cards You Should Buy in Bulk

Greeting cards can be a great way of keeping your name in front of current and prospective clients. We’ve been discussing which type of Greeting Cards you should buy in bulk and have come up with several types that are a worthwhile investment.

We make it a point to always send an annual Holiday Card – sometimes at Thanksgiving and sometimes a bit later with “Season’s Greetings”. A few years we actually chose a Happy New Year’s card. I always go to The Gallery Collection first because you can count on having an extensive selection of beautiful designs to choose from and the quality is always excellent. It’s hard to go wrong.

With summer help from college kids, it’s easy to order early & have our holiday cards all done and ready to be mailed well before the fall. I make sure to order extra cards in case we want to add new contacts to our mailing later on. This way, we avoid the stress of having to rush to prepare and send out several hundred cards right at one of the busiest times of the year.

Since our holiday cards have proven to be such a hit for several years running, we decided three years ago to also start sending out Birthday cards to our clients too. Seeing the overwhelmingly positive response, we’ve decided that It’s well worth the money, time, and effort. There have been lots of calls, emails and notes from the people we really want to hear from – our clients.

Anniversary cards are also good to buy in bulk because you can keep them on hand and send them to anyone you want to, any time of the year. Again, it’s good public relations. You could always go with keeping an Anniversary Assortment Box on hand, but this year we wanted to go with a specific card with our own greeting printed inside. This way we customized our cards just the way we wanted and there was no extra cost for this option.

If you don’t already send your customers holiday cards, birthday cards, or anniversary cards consider adding them as a part of your normal business routine. It’s simply good public relations and the payoff could be great!

Why Greeting Cards Are Important in the Corporate World

For a variety of good reasons, businesses oftentimes send greeting cards to customers and clients. These cards can include holiday cards, thank you cards (for past business), holiday party invitations, or reminder cards for an upcoming appointment.

To make the most positive impression, the greeting cards your company send should be personalized to the recipient. For holiday cards, it would be ideal if the cards are signed by your company’s CEO or a high-ranking official. If this is not possible (due to a high quantity of clients), it would be best to at least have the cards sent to your largest accounts hand-signed.

When your card is received, it is likely to be shared with the management of the company and, sometimes, many employees. Those who receive your card are likely to think more fondly of you and more likely to conduct business with you in the future, especially when compared to a business that doesn’t bother to contact them.

The other type of corporate greeting cards are those that are sent to employees. Just as it is important to keep on the good side of customers and clients by sending cards, an employee birthday cards or anniversary card is sure to keep your workers feeling valued and increased loyalty generally means increased productivity. As with other corporate greetings, a small investment can have a much larger positive impact!

How to Select a Christmas Card That Represents Your Business

Sending Christmas cards is always a good idea. When you send a business Christmas card it lets your clients and customers know that they are important to you. This could be a way of helping the relationship grow. But following the right etiquette for business holiday cards is important so your cards remain professional and thoughtful.

Sending business greeting cards should be about appreciation and the value placed on customer and clients. They improve the perception of your company in the eyes of your customer and clients. They increase the probability that one of your customers will select your company over a company they didn’t receive a holiday card from.

When selecting a business Christmas card always choose one that expressed a level of formality consistent with your company. It should be a mirror of your business that your clients have come to know. Send your greeting cards to as many people as you can. The paper you use for your business greeting card should be of good quality. The greeting card is a direct reflection of your company. If your clientele differs in religious backgrounds or cultural groups, it’s probably best to stick to non denominational winter or nature imagery cards. By choosing a holiday card with other seasonal greetings, it shows your company is mindful of people from all different walks of life.

Types of Customizations for Your Greeting Cards

Sending greeting cards are a great way for a company to show appreciation to its customers and business acquaintances. They are also a great marketing tools, so why not customize your cards and make the most of the opportunity.

From the simple to the complex, there are many ways to customize the inside of your greeting cards. Like the simple way? Select a standard greeting and upload your logo. Your logo can be imprinted below the greeting and adds that personal pop to the card. Another option is to go with your own greeting. Instead of choosing one of the standards, add your own flair by writing something specific to your company in the greeting. This will certainly make your card more memorable. Something a little more complex in the way of customizing would be to add signatures to your cards. You simply pick a card, upload your signatures, arrange them on the inside of your card, and place the order for print. It is a great way to add the personal touch to your greeting cards.

Another opportunity to customize your cards is to do front customizations. You can upload an image to the front of your card. I have seen people use pictures of their employees or of the outside of their offices. You can also take a look at digital cards where you have the ability to add your company name to the front of the card in distinct colors and fonts.
Use your greeting cards not only as a way to show appreciation but as a marketing tool using personal customizations.

Business Made Easy, Keep in Touch

Some people make the mistake of thinking in business you only need to talk to your clients when there is something wrong or when they need something from you. That is the biggest mistake you can make. There are always reasons to keep your brand in the forefront of your client’s minds.

Send a greeting card for all the right occasions. If it is Thanksgiving send out a card, if it is Christmas send out a holiday card…never take these moments for granted. You get to show your clients that you appreciate their business and they will end up putting your cards on a desk or on a cubicle wall where your company name can live for a while.

There are other methods of communication that are a must in business. Sending emails to stay in touch is a good way to keep your brand out there. Also, make sure to send a personalized gift to your clients once in a while. Remember, you want to have your clients remember your name but also getting your brand out in front of more people can now happen if people can see your logo. If you follow these simple steps expect great things to come!

Adding Signatures to Christmas Cards for That Personal Touch

Of course it is always a great idea for a company to send out Christmas cards at the end of each year to its customers and clients to let them know how much they’re patronage is appreciated. However, to go the extra mile—showing an even higher level of gratitude by doing something more personal–will surely make an even better impression. Instead of printing just a business’ name by itself, adding employee signatures will give your holiday sentiments that much more of a personal touch.

Having each employee sign his or her own name will impress the recipients for sure. However, if there are many names that may make it difficult for people to sign all the cards, having a template where a person only has to sign once, will certainly make it easier for all concerned. While the printing inside a greeting card can be done in many different colors, a recommendation for the signatures to be in either blue or black would make them appear more real since most people use either a blue or black pen to sign their names anyway.

By taking the extra time to arrange to have signatures appear on a company’s holiday card will definitely go a long way in promoting goodwill with those who are most important to a business’ life – its customers!

Why You Should Buy Birthday Cards In Bulk

If you run a business, whether it is Nationwide or Global you probably have many, many customers. These customers can be located anywhere in the world. It is a great idea to send individual birthday cards to them which will remind them of you and your business.  A small gesture like this will make you stand out in the crowd.  Not many business associates remember this very special day for your customer. However, those who do reap the rewards, Loyalty! Customers who feel that you really truly care about THEM are the type of customers you want to do business with again and again for the long term.  

This is the why you should buy birthday cards in bulk and save yourself or the company a lot of money. At the local store a birthday card can cost upwards of $2.49 each for the bottom of the rack discounted plain cards.  However, The Gallery Collection can beat that price per card if you purchase in bulk, and the cards will arrive personalized with your name or company name printed inside. Keep in mind, the price continues to drop as the quantity increases, so be sure to order as many as you need. To purchase your high quality birthday cards,  please visit The Gallery Collection.  You will not find classiest cards at such an affordable price. 

5 Reasons Why Everyone Still Loves Greeting Cards

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1. They are tangible – Similar to a bouquet of flowers, greeting cards are real and show appreciation. When you receive a greeting card, you can place it on your desk and be reminded of it.

2. Shows that someone is thinking of you – A greeting card with a personal touch shows that your friend, family or company put some effort into showing you that they care about you and wanted to make you feel special.

3. Look better than E-Cards – Greeting cards beat out E-Cards out any day. Which would you prefer? A 2 dimensional cookie cutter card emailed to you or a gorgeous embossed card with stamped foil?

4. They are timeless – No matter what your age is, everyone associates greeting cards to special events such as Birthdays, Weddings and Christmas. In a sense, they are forever tied to gift giving!

5. Endlessly customizable – You can write, draw decorate your greetings cards however, whichever, whenever you want! If there is anything people love, it is something completely unique!

What are Museum Art Masterpieces?

It’s always in good form to make a genuine effort to acknowledge clients and colleagues during the holidays, on special occasions, or just to congratulate them on a job remarkably well done.  Quite often, a finely crafted greeting card encompasses all the elements necessary to convey your message in an attractive and thoughtful manner.  However, there are certain instances when you may wish to push the envelope so to say and venture in a slightly different direction.  It may be the case that you wish to mark a particularly special occasion, or that your recipients possess refined, discriminating taste and have an undeniable passion for the arts.  If so, then feel free to take a long, appreciative look at Museum Art Masterpieces.

Museum Art Masterpieces are just what their name implies.  Nestled behind an elegantly embossed front cover printed with an occasion-appropriate greeting and your organization’s name proudly stamped in vibrant gold foil is a 9” by 12” reproduction of a timeless, influential, and evocative piece of art created by a true, recognized master.  Works from some of history’s greatest artists are available in the Museum Art Masterpiece collection, and these reproductions are double matted and mounted so your clients and colleagues can gladly frame and display their unique and generous gift for all to see.  For those who have everything, give them something that they can never have.  Maybe owning one of these actual works of art is an impossibility, but the opportunity to view a beautiful reproduction every day can elicit a serenity, an appreciation, a sense of awe that is just as real as the feeling evoked by the genuine article.