Tag: christmas cards

Why Should I Use Die-Cut Christmas Cards?

Ordering holiday cards for your business seems like a fairly simple thing to do until it comes down to choosing a design. You need a holiday card design that stands for your business. Having your company name on the front of the card is a great way to showcase your company along with an eye-catching holiday design.

Die-cut Christmas cards are the perfect way to display your name on the front of the card without actually printing your name on the front of the card. Die-cut Christmas cards have an elegant window cut out of the front of the card so that you can print the business.

Pablo Neruda said that the eyes are the windows to the soul. If that is the case, then die-cut Christmas cards are the windows to high quality business names and joyous holiday seasons. Everything looks nicer with windows. Picture your house. Now picture your house without any windows. It wouldn’t be nearly as beautiful.

By using a die-cut card design, your business name will be the steady foundation that unites the inside and cover design of your holiday cards. Clients, friends, and family alike will be awed by the warmth and professionalism of the holiday cards that they receive and forever associate that with your business.

Sending Holiday Cards to Those Who Have Recently Lost a Loved One

Whether you flip on the television and view countless holiday commercials, tune in to some Christmas carols on the radio, or attend a holiday party, the same message is constant.  People are selling, singing, or talking about positive, happy things during the holidays.  This is often very welcome, but it can actually be quite challenging to those who have recently lost a loved one.  The sadness and loss are painfully magnified in the light of others perceived utopian holiday festivities.  It can become a dreaded time of renewed or increased mourning.  If you know someone in such a situation, they might still very much appreciate a holiday card, but the greeting card must have the right tenor to achieve a positive effect.  The card must not be too positive in tone while concurrently not become a sympathy card either.  Writing a holiday card for such an audience is somewhat challenging, but when done correctly, can positively impact its recipient.  The following may be helpful when crafting your holiday card.

Don’t Ignore the Situation – As a friend or family member, you are aware of the struggle at this time of year.  It’s okay and actually welcome to acknowledge this fact in an easy, indirect way.  It lets your recipient know that you care about their situation without bringing them to the point of dragging up negative emotions.

Send Realistic Good Wishes for the Holidays – Aside from briefly acknowledging that your recipient might be having a difficult time, the rest of your card should be sensibly positive.  By sensibly positive, I mean your kind wishes should be things that are actually attainable this year.  It might not be prudent to say something like “I hope you have a happy, wonderful holiday season” because that likely will not happen this year.  Instead, wishes such as “I am looking forward to seeing you at Joe’s party on the 22nd” or “Hope Edna sends us some of her delicious fruitcake again this year” are achievable aspirations or goals that can potentially bring a smile to your recipient’s face.

How To Select Christmas Cards That Represent Your Business

We all want to show appreciation to our clients or customers during the holidays. A great and very affective way to do so is sending Christmas cards. Although you can get a positive response from sending holiday cards, you can also get a negative response if you send the wrong greeting cards. You as a business want cards and only cards that represent you in a good way. Here’s a few tips on how it is done.

I recommend sending greeting cards of high quality. Something with class that says we appreciate your business with us this year and want to show our appreciation. I mean cards at your local pharmacy are cheaper but yet flimsy and there’s not a lot of attention to detail going into designing them. I recommend something with good paper that feels strong and sturdy in your customer’s hand and is decorated beautifully. Also I’m just one who believes if your sending something like a greeting card or gift to a client it should be a representation of your company and what you stand for. Try The Gallery Collection’s many choices to choose from.

Don’t for one second think its a bright idea to play practical jokes or test your client’s sense of humor when sending your cards. I mean tis the season to be jolly is true and most of us are in good spirits this time of year, but you still should make sure your company’s reputation is priority. I suggest you only send cards that are tasteful and straight to the point. Please avoid anything that is not appropriate for all ages.

Lastly but certainly not least be aware of your clients religious beliefs. As we all know everyone doesn’t celebrate Christmas so we don’t want to offend anyone. I recommend being mindful of where your cards are being sent and what your sending. Try purchasing a variety box with all the holidays in it for this time of year. Also avoid writing Merry Christmas in all of them as your greeting. Try writing something more generic like Season’s Greetings or Happy Holidays. This is also a category somewhere like The Gallery Collection will come be of great assistance.

So in conclusion when selecting Christmas cards this year keep these steps in mind. High quality, tasteful, nothing inappropriate, and again last but not least be aware of your clients beliefs. Follow these tips and you’ll be a ok. Enjoy your holiday season!

Adding a Little Humor To Your Christmas Cards

This day and age, there’s so much more to Christmas card designs than your traditional Christmas tree or holiday ornament design. Why not add some fun into the cards you send out this year? Try adding a little humor to your Christmas cards, just for a different feel!

One way you can do this is by taking a funny Christmas photo card. Maybe you can make the family pose in funny way, or dress your dog up in a silly “ugly” Christmas sweater. Put reindeer antler headband on your cat! That will definitely make the recipient chuckle!

If you don’t want to send out a photo Christmas card, there are plenty of humorous options you can choose from. You can pick a funny Christmas card, that has a whimsical Holiday-themed cartoon in the front. You could also send a less comical type of Christmas card, with fun characters on it. Usually goofy animals make a great option!

Designs like these are light-hearted and whimsical, which adds a little humor to your Christmas cards. We could all use a little laughter, and this is a great way to do so around the Holidays!!

CHOOSING AMAZING HOLIDAY CARDS WITH A “WOW” FACTOR

Last year when we first started shopping for a holiday card, it was a little overwhelming with all the choices.  At the same time, it was really enjoyable because there were so many beautiful cards to look at.  The Elegant Holiday Surprise card was the one that stood out for me, but I was unsure I wanted to send a black card.  After thinking about it for a few days, a memory came to me of seeing my grandmother’s album from the early 1900’s, containing black holiday cards handwritten in silver.  I realized that styles do return!  This helped me to be brave and go for it!  We ordered the Christmas card which included our personalization imprinted inside the card and I also used a gold gel pen to write personal messages. 

When our recipients received the Christmas cards, the response was amazing!  One person said, “Wow, it’s the most stunning card I’ve ever seen!”   Another said, “Wow, gorgeous card!  Where did you get it?”  Several times during the year, people commented how thoughtful our card was!   We obviously made a lasting impression!

For me, the most unexpected wow factor is that the cards and envelopes are thoughtfully made from recycled materials!  This year we are excited to shop for holiday cards! We anticipate that they will once again be enjoyed, remembered, and saved!

Top 5 Reasons Why You Should Send Thanksgiving Cards

Sending Thanksgiving cards isn’t anything new, but they have yet to grab mainstream attention and are a great, largely untapped opportunity to connect with clients and customers. Here are our Top 5 Reasons Why You Should Send Thanksgiving Cards.

To beat the rush
Let’s face it, there’s a chance your carefully selected Christmas card is going to be lost in a blur of December cheer. Sending your well-wishes well before the Holiday rush makes it more of a pleasant surprise, standing on its own long before other holiday cards start rolling in. Like the first bite of dessert, these ‘beginning of the season’ cards really pack a lot of punch and make your company memorable.

To Stand out
In addition to beating the rush, a Thanksgiving card allows your company to take one giant step ahead of others, standing out by doing something a little differently and – in the grand scheme of things – ‘unnecessary but appreciated’. There is an implied ‘going above and beyond’ with Thanksgiving cards – an extra step that you want your company to be known for.

To be inclusive
Not everyone celebrates Thanksgiving, but it is one of the more inclusive holidays in the US. There’s a good chance you can send Thanksgiving cards to nearly everyone in your contacts list, and offers a great opportunity to share the company’s good will as a whole with little risk of offending.

To kick off the holiday season
Whatever industry you’re in, there’s a good chance the end of the year brings a certain amount or type of work. Whether it’s holiday busy-ness, pre-winter needs or end of the year wrap-up, a Thanksgiving card can be an unspoken nudge that “it’s that time of year again” and time to start thinking about year-end needs.

To genuinely say thank you before life gets too busy
And of course, a Thanksgiving card is never inappropriate to express gratitude for the part someone plays in your business. From clients, customers and colleagues to employees and their families, a moment taken to say Thank You and wish someone well is never wasted.

Ways To Truly Make A Business Christmas Card Your Own

When sending a business Christmas card this holiday season make sure to take the time to think it through.  There are always businesses that rush their order and do not take the time to understand how much this card can help elevate their brand.

People tend to hang up Christmas cards in the office or at the very least leave them on their desks for a while.  Get your company name out in front if you can.  It is even better if you can possibly get a picture of your team or your company logo on the front.

There is always the choice of trying out a calendar card.  These cards fold out and are useful because they could conceivably last all year long on a cubicle wall.  The key is getting your brand on there to show all year long as well.

Now on to the inside of your card where it is very important not to offend your clients.  I tend to keep it very simple and very generic.  I do not mention Christmas; I will keep it generic and say “Happy Holidays” so that it does not have a religious tone.  I also tend to make sure we have signatures on the card to give it that personal touch.  Keep these things in mind and you will do just fine this holiday season.

5 Recommended Greetings For Business Holiday Cards

When sending holiday cards for a business, the rules change slightly from when sending personal holiday cards. You might want to be sure you select a holiday card and greeting that reflects a broader range of your clientele. To keep it safe, I would suggest you select a holiday card and greeting wishing everyone Happy Holidays or Season’s Greetings. These greetings will be neutral and inoffensive. In the end, the goal is to extend a heartwarming gesture in the spirit of the season and avoid sending anything divisive.

Please take a look at my top 5 recommended greetings below:

  1. One of the real joys of the Holiday Season is the opportunity to say Thank You and to wish you the very best for the New Year
  2. During the Holiday Season more than ever, our thoughts turn gratefully to those who have made our progress possible. And in the spirit we say, simply but sincerely Thank You and Best Wishes for the Holiday Season and a Happy New Year!
  3. Best Wishes for Peace and Joy this Holiday Season and a New Year of Health, Happiness and Prosperity
  4. Our entire organization joins in sending HOLIDAY GREETINGS with every good wish for the New Year!
  5. Our Sincerest Thanks and Warmest Wishes for the Holiday Season and throughout the New year

What Should Go On My Business Christmas Card Envelopes?

You are sending out Christmas cards on behalf of your business this year. You’ve thought about everything except how in the world you are supposed to do the envelopes! Of course you know the basics: Recipient address, proper postage, and a return address?

Although it is not necessary to include a return address, should you? Will your recipient even open it because they might think it’s junk mail? While there is the advantage of curiosity, why not impress recipients as opposed to trick? Using your name will reinforce your company with your well wishes of Christmas cheer. Why wouldn’t you want that good press?

You can place your return address on the front or on the back flap of the envelope. Either is correct. Personally, I like the return address to be on the back flap in foil. It is an elegant statement that the recipient will see just before seeing your Christmas card. Everything sets the tone of your attempt to contact the customer, so do not overlook anything.

Consider using your logo with your company name for a sophisticated look. This little touch will make you stand out in a good way. It is impressive to use your company logo printed as opposed to on a stamp or a sticker. This shows forethought and care. Finishing touches? Consider sealing your envelope with a gold or silver seal. Stand out this holiday season by mailing your cards out early!

Facts about greeting cards…

  • Annual retail sales of greeting cards are estimated between $7 and $8 billion. Americans purchase approximately 6.5 billion greeting cards each year.
  • The most popular Seasonal Cards are Christmas Cards, with some 1.6 billion units purchased (included boxed cards). This is followed by cards for Valentine’s Day, Mother’s Day, Father’s Day, Graduation, Easter, Halloween, Thanksgiving and St. Patrick’s Day.
  • Seven out of Ten card buyers surveyed consider greeting cards “absolutely” or “almost essential to them. Eight out of Ten of these buyers expect their purchases to remain the same going forward. Of the balance, twice as many card buyers say they will “increase” their purchasing as say they will “decrease” their purchasing in the coming year.
  • Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
  • Younger card buyers and those who are more technology savvy are currently the ones most engaged in buying paper greeting cards online.
  • Most people now acknowledge many more birthdays than ever before because of Facebook, but they aren’t necessarily sending fewer cards as a result.
  • The tradition of giving greeting cards as a meaningful expression of personal affection for another person is still being deeply ingrained in today’s youth, and this tradition will likely continue as they become adults and become responsible for managing their own important relationships.