You are sending out Christmas cards on behalf of your business this year. You’ve thought about everything except how in the world you are supposed to do the envelopes! Of course you know the basics: Recipient address, proper postage, and a return address?
Although it is not necessary to include a return address, should you? Will your recipient even open it because they might think it’s junk mail? While there is the advantage of curiosity, why not impress recipients as opposed to trick? Using your name will reinforce your company with your well wishes of Christmas cheer. Why wouldn’t you want that good press?
You can place your return address on the front or on the back flap of the envelope. Either is correct. Personally, I like the return address to be on the back flap in foil. It is an elegant statement that the recipient will see just before seeing your Christmas card. Everything sets the tone of your attempt to contact the customer, so do not overlook anything.
Consider using your logo with your company name for a sophisticated look. This little touch will make you stand out in a good way. It is impressive to use your company logo printed as opposed to on a stamp or a sticker. This shows forethought and care. Finishing touches? Consider sealing your envelope with a gold or silver seal. Stand out this holiday season by mailing your cards out early!
