Tag: greeting cards

3rd Annual Create-A-Greeting-Card Scholarship Design Process – Part 2

In Part 1 of our “Making a Winning Doodle into a Dazzling Christmas Card Design” series we discussed the scanning process of the original artwork from the scholarship contest. Now we delve further into the process of creating a card.

The original artwork is given a Hi-Res scanning into our system, where a graphics program makes the image nice and crisp. This cleaning process makes the art suitable for reproduction. Once the image is set the production person, or Imager, gets to work.

The Imager has many different things to do at this point. Lauren’s artwork needed to be changed to fill space. The original piece was vertical, and the personalized Christmas cards that will feature this design will be both vertical and horizontal. The artwork is proportioned for a horizontal holiday card so that all the aspects of the original design are not lost.

This is Lauren’s artwork after it has been scanned, cleaned and revised.

Create-A-Greeting-Card Scholarship Contest Winning Artwork

The image then goes through a separation process. The Imager prepares the file, determining the different colors and finishing techniques to be used on this particular Christmas card design. There are many different options for each piece of art, including ink color choices, die-cutting, foil stamping and foil embossing.

The creative team will gather together and discuss these choices. Everyone will share their insights and give critiques and advice on how they feel the design should look. This creative input helps to make the final design a unique vision for the Gallery Collection and the Christmas card itself a thing of beauty.

The artwork that Lauren submitted to the scholarship contest is coming to fruition through the hard work and creative minds of the Imagers and everyone on the creative team. This design will become personalized holiday cards that Lauren, and everyone at the Gallery Collection, will be very proud of.

Coming up in Part 3, our final installment, we’ll share how the final decisions on colors, foils and the appearance of the card as a whole are made. You won’t want to miss this!

Christmas Card Winning Scholarship Design Turns from Doodle to Dazzling! An Inside Look at the Process – Part 1

How exactly do we take the simple line drawing submitted by Lauren Ondreko, winner of our 3rd annual Create-A-Greeting-Card $10,000 Scholarship contest, and turn it into a potential best seller in our Christmas cards line? You are about to get a rare glimpse inside the process of how a leading publisher of business Christmas cards (yes, that would be us) works some holiday magic!

The contest was a very exciting one this year; with so many talented student artists and photographers submitting their work, the decision was a difficult one. After much deliberation, we finally chose the design submitted by Lauren Ondreko from Friendswood High School in Friendswood, Texas.

Lauren’s artwork, a beautiful line drawing filled with symbols of the holiday season, turned out to prove a somewhat controversial choice as our winner of the $10,000 prize. It was a truly fine piece of art that just so happened to be submitted on a sheet of loose leaf paper! The submission style of the art work caused a bit of a stir, but in the end it was the design that won, and not the medium on which it was received.

Here at the Gallery Collection there is a wonderful creative team who, year after year, successfully turns out some of the most beautiful and original Christmas cards in the greeting cards market today. So just what did they do to this winning doodle to make it into one of our holiday cards that people everywhere will want to purchase?

It all started with the design itself. The original design received a Hi-Res scanning into our system. Once the image had been scanned, it was cleaned up with a graphics program. This takes all of the fine line work and makes it smooth and neat for reproduction.

Here is the original artwork submitted by Lauren for the scholarship contest.

CAGC Scholarship Contest Original Artwork

This is what Lauren’s drawing looked like after it had been scanned into the system, but before the image had been cleaned up.

CAGC Scholarship Contest Scanned Artwork

The artwork cleaning process is an important one. Sharpening the image makes the art suitable for reproduction, which in turn makes a beautiful holiday card. Without this process the image could appear rough or blurry, and would be unfit for use. Once the image had been properly taken care of the production person, or Imager, got to work their own magic on the design!

The next step of the process will follow the design as it moved through the Imager’s hands. Lauren’s art was ready to begin the creative journey of colors, spacing, and everything else that would make it the dazzling Christmas card it was destined to become. Stay tuned for Part 2 and Part 3, where we will give you the inside scoop on just how that happened!

Never Feel Sheepish About Sending Greeting Cards

My twelve-year-old was doing a report on sheep. As I read it over (she is still at the stage where I am allowed to see her work), it struck me that the word “carding” took on a different meaning for me.

Technically the term carding means to cleanse, disentangle, and collect together (as fibers) by the use of cards preparatory to spinning. When I thought of the hundreds of times I sent greeting cards for one occasion or another, I realized that I was carding too.

Get well cards are an attempt to “cleanse” a person of illness. Similar to prayers, they help the sender to express a wish for recovery, and at the same time help the recipient to feel cleansed and refreshed in the knowledge that someone cares.

Sympathy cards help us to disentangle some of the emotions that explode upon us in times of trial. Even if it is just for a moment, they take our thoughts to a different place – a place where we can reflect upon the thoughtfulness of others and feel some semblance of peace.

Birthday cards gather together all of the fun and joy of celebrating most everyone’s favorite day.

Finally, I thought, these greeting cards are also preparation for spinning the thread that will become the story – the story of recovery, moving on, or subsequent birthdays for all of the people who are remembered with the greeting cards in their lives.

Tips for Getting Your Greeting Card Entry Considered by our Judges

I am on the scholarship committee, and I have seen things that make me wonder why anyone would enter a contest when they have no chance of winning. Now, that is a very negative thought to have, but really people! Here are a few tips that will increase your chances of having your entry considered.

1) Know your subject matter. We are a business-oriented greeting cards company. We will not be putting your sexy, half-dressed girlfriend on the front of our corporate holiday cards or business birthday cards. We don’t make Valentine’s Day cards or Halloween cards. Do some preliminary research by going through the website, and get a feel for what we are all about.

2) Submit original artwork. We are not looking for photocopies of our greeting cards or our competitors’ cards. Be original. Be creative. And be unique!

3) Don’t wait until the last minute. Waiting until last minute will not increase your chances of winning; in fact, it is risky because you may miss the deadline. Also, you are putting yourself in a worse position by not giving the judges time to examine your work when there is a sea of other last minute entries…and there are many!

4) Read and follow the criteria for judging. The criteria is posted on the scholarship page of our site (https://www.gallerycollection.com/greeting-cards-scholarship.htm), and they could not be clearer! Here’s the list for you to view:

  1. Overall aesthetic appeal
  2. Quality of execution
  3. Creativity and originality
  4. Successful incorporation of design elements
  5. Appropriateness for use as a greeting card
  6. Attractiveness to The Gallery Collection’s corporate and consumer customers
  7. Suitability as a design in Prudent’s Gallery Collection greeting cards line (see website for current designs)

And finally, good luck! I have seen some remarkable talent coming in. Please keep up the good work!!

Company Congratulations Cards – Well Wishes not to be Forgotten

There are so many occasions for which to send greeting cards offering congratulations to friends and family – a birth, a graduation, a promotion. These occasions and many others should not go unnoticed in the corporate world. I feel that everyone, especially those in a leadership role or in human resources, should have company congratulations cards on hand to send to associates or clients offering these well wishes when the time arises. High quality congratulations cards convey an upbeat message in a very professional manner.

In our private lives we seldom hesitate to send a message of congratulations when an occasion to celebrate or remember comes along. These well wishes and positive thoughts are appreciated, enjoyed and remembered by the recipient. At the business level we all should seize the opportunity to forward a positive thought or message to those we work with in and out of the office. Our co-workers certainly will appreciate it and it is also a nice way to maintain a positive business relationship with a client.

Birthday Cards Capture Moments in Time

My friends’ son Evan recently turned two years old.  It feels like just yesterday I was holding him as a newborn.  It’s amazing how time flies!

Evan’s grandparents, aunts, uncles and family friends all gathered for a birthday party, where we showered him with food, presents, and personalized birthday cards.  His parents helped him carefully look at the greeting cards before letting him tear through the pile of gifts.  My friends like to keep all of the greeting cards given to their son so he can look at them when he’s older and see how much everyone loves him.  They even keep the little paper holder I make to accompany the cash gift my husband and I always give him “For the College Fund.”  They want Evan to appreciate the thoughtful sentiments extended to him, and greeting cards are perfect for showing that affection.

I also hold on to my greeting cards for sentimental value (and because I tend to be a pack rat!).  I don’t go through the greeting cards very often but when I do it’s entertaining.  The collection of birthday cards, thank you cards, Christmas cards, wedding invitations and other various greeting cards is almost like a time capsule, bringing me back to a particular year and evoking memories of what I was doing at that point in my life.  Much like photographs, greeting cards have the ability to capture moments in time.

During Evan’s birthday party, we of course took plenty of photos to capture that particular moment in time.  When he is older, I bet it will be interesting for him to go through all of the birthday cards, Christmas cards and other assorted greeting cards that were given to him over the years.  And the older he gets, he’ll likely come to realize how fast time goes by just like the rest of us!

Get Well Cards – Just How Sick Do You Have To Be?

Do people who receive get well cards actually recover faster than those who suffer in solitude? Proponents of positive thinking would agree that well wishes and greeting cards from the world outside the sickroom can’t help but have a healing effect. When I’m not feeling well, even if it’s only a temporary state, it’s easy to fall into an “invalid mode,” moping about in a weakened state and feeling left out of life as though I’ll never again be myself. So, when a delightful dose of sunshine comes to me via greeting cards in my mailbox, it’s amazing how my spirits and attitude get a burst of good energy.

Some get well cards will make you laugh, even though it may hurt to laugh; for instance, right after surgery. Some greeting cards can be so touching to you that they give you “misty” eyes. The best may be those greeting cards whose pretty designs cause you to smile every time you glance at them, because the greeting cards bring to mind the kind and thoughtful people who sent them. You could even get all three of those reactions from a single get well card sent from an unexpected source.

When I’m unable to say “Get Well Soon” to a person with a chronic or terminal illness, I will still send a gentle-looking greeting card that says “Thinking of You.”  I hope the greeting card helps them feel less isolated by knowing that I remember them and care about their situation. Even friends who are “sick at heart” over personal setbacks can use pleasant notecards to point them toward a brighter day. My rule of thumb is to ask myself, “Would I like to be thought about when I’m away from social action?” (Of course I do!) “Do I want to answer the door or the phone to visitors?’ (Oh my goodness, NO!) “Would get well cards make me feel better?” (You bet it would!)  And then I go ahead and do just what I planned to all along…I send the cheeriest greeting cards I can find!

Business Thank You Cards Brighten Up My Day

The stars are not aligned today, because it was another one of those mornings. You know the kind I mean. My husband spilled the milk on the table and it dripped onto the floor. Do you think it would miss me? Nooo! Of course not. Then he says he’s in a hurry and asks if I can clean it up. Before I can answer, he says “I’ll send you a thank you card.” He thinks he’s very funny when he plays on my love of greeting cards. The family always teases me and for the most part I am amused, but not today.

Of all mornings, I’m running late, I have a wet spot on my blouse and I have a meeting concerning business thank you cards for the upcoming year (how ironic) first thing. There’s nothing worse than showing up to work disheveled, tired and annoyed. Anyway, I rushed to my desk and a colleague stops me to ask a favor. Can I please make some copies before the meeting because he had to finish a report? So much for sitting down first and enjoying a sip of tea.

From there it just gets worse. The copier needed the toner changed and can you guess what happened next? I somehow got ink smudges on my pants, the paper ran out, and it’s meeting time. Of course I am the last one there and everyone looks at me puffing, sweating, smudged and stained. That’s the kind of morning I had. I was so glad when it was lunch time.

When I came back from lunch there was an envelope on my desk. Inside was a thank you card from my colleague of the morning. He said he appreciated my helping him out. The art of sending thank you cards is not dead and there are still courteous people who express appreciation. The business thank you card was even more coveted than one coming from family or friends.

It just goes to show that, no matter how your day starts, a greeting card will brighten it up and put a smile on your face. Now you see why I have a profound love for greeting cards.

Cards4Veterans.org

Prudent Publishing is announcing a new website and charitable program to assist those who wish to honor our veterans by sending cards of appreciation and caring. The website, www.Cards4Veterans.org, will be coordinating shipments of free greeting cards to schools, charities, churches, and other organizations that wish to send cards to veterans and veterans’ organizations.

Cards4Veterans.org is in the process of being designed and should be up and running soon. Please check back in a few days.

Greeting Cards and Great Decisions Lead to Success in Business

There is a book out by John McCain along with Mark Salter entitled “Hard Call: Great Decisions and the Extraordinary People Who Made Them,” which relates inspirational stories about people in different walks of life who made tough decisions in order to achieve success. One of the more interesting chapters is about businessman Marshall Field who developed innovative ideas and, through hard work as well, established his own department store, which to this day is still in business.

Working for a long-established and most successful greeting cards company, The Gallery Collection, I found quite a few similarities between Field’s business practices and the one’s used by our longtime owner, Arnold S. For instance, the book talks about how Field gave wide responsibilities to his customer service employees to make decisions normally made by supervisors or top executives. In our company, our employees also have the freedom to decide on account credits or whether a customer deserves a new order of greeting cards free of charge.

Field also felt that practicing conservative techniques – taking the time before deciding if an idea will be successful before discounting it – was sound for business. The Gallery Collection, having already established a successful line of all occasion cards decades before, spent quite a few years deciding whether to enter the business Christmas cards arena. Ultimately, the Christmas cards sales have exceeded all expectations and have become a major part of the company’s success story.

To promote employee loyalty, Field made it his credo to treat his employees with courtesy and respect at all times. Our owner and CEO, Mr. S, has done the same, which is one reason why so many employees are still with the company after 20 and 30 years of employment.

This particular chapter in McCain’s book illustrates only some of the attributes Marshall Field used to become the successful owner of the “largest department store in the world,” and which other businesspeople can subscribe to in order to become successful as well.