Tag: greeting cards

Should I Send a Get Well or Thinking of You Card?

I think the rule of thumb when deciding to send a Get Well Card or Thinking of You Card is the level of illness of the recipient. So, if the patient is sure to recover I would send a Get Well Card followed up with a Thinking of You card later. If the patient is terminal, sending a Get Well Card is thoughtless and cruel so I would send a Thinking of You Card.

Let’s say you don’t know the degree of the patient’s condition but you want to send a card to let them know you care and you want to boost their spirits. Sending a Thinking of You Card or a Get Well Cards with subtle message like “Wishing you the Best” are options. Also, if the card has a preprinted greeting-read it!-if the sentiment offers prayers during a difficult time and the patient has a broken finger, may be overkill.

It is difficult to know the right words to write in a Get Well or Thinking of You card, here are some suggestions:

  • I am so sorry to hear you’ve been ill.
  • I’m wishing you the very best during your recovery
  • I hope you’re doing well and are on the road to recovery.
  • And my favorite, You are in my thoughts/prayers.

What not to do is also important as:

  • Don’t compare illnesses – not a great idea
  • Do not tell stories you heard about the hospital, doctor or your Aunt Jane who had sort of the same thing…

Showing someone compassion is a virtue which should be admired.

Millennials and Greeting Cards on the Rise

Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.

Millennials are choosing to buy more paper greeting cards over social media and texts. They have learned to appreciate a more personal connection and creative side. Greeting cards today offer digital wizardry if you can’t draw a stick figure and give you the opportunity to choose from pre-made templates and add digital photos.

It’s an old fashioned callback to a more intimate experience. Standing in the drugstore and choosing that particular wording that expresses how you feel. Pops of color and even pop-ups jump from the card to give you a big hug. It’s a keepsake, but it’s also an expression of whatever sentiment you’re trying to convey.

Why Successful Companies Send New Year Cards

Your customers & clients are the bread and butter of your company. Valued vendors create a backbone of support and reliability. Successful companies know the value in winding down a rewarding year – and paving the way for the next – by sending  quality New Year cards to everyone on their list.

New Year cards provide the opportunity to do 3 things; Thank your customers and vendors for the role they play in your business, Wish them a successful year ahead and, as an ‘end of the season’ gesture, you’ll also be leaving a fresh and lasting impression certain to translate into good will (and potential business) well into the new year.

A Happy New Year card acknowledges the on-going relationship – one of mutual benefit and shared success into the New Year and beyond. Sending a premium New Year card like those available at The Gallery Collection speaks volumes about how you see – and value – that relationship. It will be appreciated and remembered.

Choose from a wide variety of designs to fit the tone you want to present, from the classic look of Sparkling New Year to ‘New Years Eve’ bright and bold Prism . Celebrate with New Year Fireworks or toast the old and new with a little Bubbly.

Let the style suit your business and your taste but be sure you do take the time to send an end of the year reminder – and thank you – to your valued connections. It’s a gesture sure to have ongoing rewards.

Sending Holiday Cards to Those Who Have Recently Lost a Loved One

Whether you flip on the television and view countless holiday commercials, tune in to some Christmas carols on the radio, or attend a holiday party, the same message is constant.  People are selling, singing, or talking about positive, happy things during the holidays.  This is often very welcome, but it can actually be quite challenging to those who have recently lost a loved one.  The sadness and loss are painfully magnified in the light of others perceived utopian holiday festivities.  It can become a dreaded time of renewed or increased mourning.  If you know someone in such a situation, they might still very much appreciate a holiday card, but the greeting card must have the right tenor to achieve a positive effect.  The card must not be too positive in tone while concurrently not become a sympathy card either.  Writing a holiday card for such an audience is somewhat challenging, but when done correctly, can positively impact its recipient.  The following may be helpful when crafting your holiday card.

Don’t Ignore the Situation – As a friend or family member, you are aware of the struggle at this time of year.  It’s okay and actually welcome to acknowledge this fact in an easy, indirect way.  It lets your recipient know that you care about their situation without bringing them to the point of dragging up negative emotions.

Send Realistic Good Wishes for the Holidays – Aside from briefly acknowledging that your recipient might be having a difficult time, the rest of your card should be sensibly positive.  By sensibly positive, I mean your kind wishes should be things that are actually attainable this year.  It might not be prudent to say something like “I hope you have a happy, wonderful holiday season” because that likely will not happen this year.  Instead, wishes such as “I am looking forward to seeing you at Joe’s party on the 22nd” or “Hope Edna sends us some of her delicious fruitcake again this year” are achievable aspirations or goals that can potentially bring a smile to your recipient’s face.

How To Select Christmas Cards That Represent Your Business

We all want to show appreciation to our clients or customers during the holidays. A great and very affective way to do so is sending Christmas cards. Although you can get a positive response from sending holiday cards, you can also get a negative response if you send the wrong greeting cards. You as a business want cards and only cards that represent you in a good way. Here’s a few tips on how it is done.

I recommend sending greeting cards of high quality. Something with class that says we appreciate your business with us this year and want to show our appreciation. I mean cards at your local pharmacy are cheaper but yet flimsy and there’s not a lot of attention to detail going into designing them. I recommend something with good paper that feels strong and sturdy in your customer’s hand and is decorated beautifully. Also I’m just one who believes if your sending something like a greeting card or gift to a client it should be a representation of your company and what you stand for. Try The Gallery Collection’s many choices to choose from.

Don’t for one second think its a bright idea to play practical jokes or test your client’s sense of humor when sending your cards. I mean tis the season to be jolly is true and most of us are in good spirits this time of year, but you still should make sure your company’s reputation is priority. I suggest you only send cards that are tasteful and straight to the point. Please avoid anything that is not appropriate for all ages.

Lastly but certainly not least be aware of your clients religious beliefs. As we all know everyone doesn’t celebrate Christmas so we don’t want to offend anyone. I recommend being mindful of where your cards are being sent and what your sending. Try purchasing a variety box with all the holidays in it for this time of year. Also avoid writing Merry Christmas in all of them as your greeting. Try writing something more generic like Season’s Greetings or Happy Holidays. This is also a category somewhere like The Gallery Collection will come be of great assistance.

So in conclusion when selecting Christmas cards this year keep these steps in mind. High quality, tasteful, nothing inappropriate, and again last but not least be aware of your clients beliefs. Follow these tips and you’ll be a ok. Enjoy your holiday season!

CHOOSING AMAZING HOLIDAY CARDS WITH A “WOW” FACTOR

Last year when we first started shopping for a holiday card, it was a little overwhelming with all the choices.  At the same time, it was really enjoyable because there were so many beautiful cards to look at.  The Elegant Holiday Surprise card was the one that stood out for me, but I was unsure I wanted to send a black card.  After thinking about it for a few days, a memory came to me of seeing my grandmother’s album from the early 1900’s, containing black holiday cards handwritten in silver.  I realized that styles do return!  This helped me to be brave and go for it!  We ordered the Christmas card which included our personalization imprinted inside the card and I also used a gold gel pen to write personal messages. 

When our recipients received the Christmas cards, the response was amazing!  One person said, “Wow, it’s the most stunning card I’ve ever seen!”   Another said, “Wow, gorgeous card!  Where did you get it?”  Several times during the year, people commented how thoughtful our card was!   We obviously made a lasting impression!

For me, the most unexpected wow factor is that the cards and envelopes are thoughtfully made from recycled materials!  This year we are excited to shop for holiday cards! We anticipate that they will once again be enjoyed, remembered, and saved!

What To Look For When Buying The Company Christmas Cards

Were you just asked to purchase holiday cards for your company? Whether you are a seasoned pro or you found this page from frantically googling for guidelines . . . Here are some ideas to get you moving.

Firstly, it’s important to be aware of you audience. Think of who will be receiving these cards. Are they religious? Mixed religions? Non-affiliated? What’s their age? Answering questions like these should help significantly condense your options, whether you’ve narrowed it down into a category of cards or have decided to get more generic (Holiday, Seasons Greetings, or Winter scene) cards.

Next, think about the intent of your company Holiday card—is it meant to gain customers or show thanks for their business? Then keep it polished, maybe use foil to create an elegant, sincere card. Are these festive cards for your employees or a close boss? These should boost morale, show appreciation, and perhaps be funny or casual.

Think of your budget—if you need hundreds of cards, buying in bulk could save you money. Also if you choose The Gallery Collection, you even have the freedom of customization. You quickly and easily create a holiday card, choosing from hundreds of card designs, dozens of greetings, or write your own!
No more excuses, it’s time to select your perfect company christmas cards!

Why should my Business send Holiday Cards?

Sending Holiday cards to your customer, vendors and employees is a necessary for any business.  The extra expense of these tokens of gratitude will prove worthwhile in the end.  It is an advertising method that has been around for years with proven success.

Your customers and clients will appreciate that you are thinking of them during the holidays.  It is a show of appreciate for their business and will inspire them to continue working with you in the future.  Holiday cards show to your customers that their business is valued. 

Vendors that you deal with daily or monthly basis will also see that they are on your mind when they receive their holiday cards.  This could result in better discounts on future orders or maybe other perks such as free samples.

As for your personnel, any employee acknowledgement always leads to a more successful company.  Happy employees make for a better bottom-line.  The holiday season is the perfect time to thank them for all their hard work and effort.  I suggest you mail these cards to their households.  Getting a sign of gratitude such a holiday card mailed to their home will truly make them feel special.

Holiday greeting cards will result in only positive feedback from all of your recipients.

The Benefits of Custom Greeting Cards

Custom greeting cards are perfect for every business. No matter what line of work you are in, you have at least 100 customers or clients that deserve a custom printed greeting card from you or your business. I have read some marketing facts that show it costs 10 times less to keep a current customer than it does to get a new one.  This is the benefit of custom greeting cards. It also shows your appreciation to your current customers or clients in a very inexpensive way and it preserves your ongoing business relationships.

By the way, custom greeting cards are wonderful for personal use as well. The greeting cards are excellent for birthdays, holidays, or any special life occurrences. Custom greeting cards really touch the hearts of the people you send them out to.  In our world of faceless electronic communication it has become very important that we reach our customers in a memorable way.

Whether I send out a single greeting card or a few, say for a holiday, I almost always receive emails and text messages thanking me for the greeting card I that sent.  When I receive this kind of feedback I become more aware of the impact I created. One positive is that I have made someone smile and be happy, so I feel good too!

Another positive is that my greeting card has physically been opened and read, I wonder about emails we all send, sometimes it is just easier to hit “delete all”.  There is no question in my mind that my card will be placed somewhere in their home or office, for quite a while.   

Are you in the Market for Greeting Cards?

How do you shop for greeting cards?  When I was in the market for our yearly supply of birthday cards, I wasn’t exactly sure where to start.  My predecessor would make trips to the local discount store to purchase greeting cards.  No offense to her as she was doing the best she could, but the cards were always so flimsy and looked cheap.  This was not how I thought our business should be represented.

The first thing I did was hit the internet.  I went to multiple sites and requested catalogs.  This was a great way to start.  Most companies not only sent me a catalog but a sample of their greeting cards and sometimes even their envelopes.  It was really helpful as I was able to compare the quality of greeting cards from each company.

Once I narrowed down my choice to The Gallery Collection, I hopped on their website to see their full line of greeting cards.  It was so difficult to select one from all the beautiful designs.  They were nice enough to send me samples of my 6 favorite.  I then passed them along to my colleagues in the Human Resources Department for a vote.  We have the perfect birthday cards that I am proud to send to our customers and staff.