Tag: greeting cards

Holiday Cards: A Sound Marketing Strategy for all Businesses

Mid to Late October is time to seriously think about sending Holiday cards to your clients to let them know how much you appreciate them for their loyalty. There is no question that sending greeting cards is a must, Holiday cards let your clients know that they are important to you and is the most cost effective way to thank them for their patronage.

Holiday cards for business are everywhere; some nicer and more appropriate than others, so research is a crucial. Keep in mind that we live in a melting pot in which people have different religious beliefs. Choose a non-denominational design with “Happy Holidays” or “Season’s Greetings” on the front of the greeting card.   The things you are looking for are of course fine quality paper, classic design and a touch of foil makes a greeting card come to life.  The envelope should also be of the finest quality paper and preferably be foil lined; this way you can start impressing as soon as the envelope flap is opened!

Once you have your selection you should have them personalized with your company name, after all it is a corporate holiday card; you can and should also hand sign. When sending personalized Holiday cards it is incredibly important to send the highest quality cards your budget will allow. The quality of your Holiday cards reflects your business so only choose the best. You promote your business by getting the word out so know that cards can be printed with your company name and your logo making a great impression with your clients you can even include a business card. Imagine your card being displayed in an office that has many visitors; you never know who will see your greeting card and make a decision about your company without meeting you.

How to Pick This Year’s Company Holiday Card

You want to impress your boss, but boy is it a lot of pressure to make a decision for the whole company. Sure, it’s only a card. A card that will be given to every client, personal contact of your boss, as well as the whole company’s staff!

When you are faced with a decision that involves so many people, it can be daunting to try and figure out what single thing is going to please everyone. First thing’s first: Keep your priorities in check. Make sure you are solid on your budget (and make sure you are positive on the quantity!), time frame to get and deliver the cards, and always keep in mind the audience. While your boss’ opinion might take precedence over your own here, do not overlook the recipients. Who is the card addressing and therefore what should the right message be? Do they all celebrate the same holiday? Be considerate of these sensitivities but realize that ultimately if you know your boss wants a Christmas card sent out—despite any conflicts that could arise—the card you order better be Holly Jolly.

If you’re really not sure what your boss will like—ask! Come with specific questions that are not extremely limiting so you’re not screwed into trying to find a unicorn card. The idea is to get your boss’ input without annoying them or allowing them to form an ideal card (therefore bolstering their expectations). Ask things like if they wanted a certain theme or color scheme. This could be heavily revealing to the type of card they expect. Or ask whoever chose the company holiday card last year to gain some insight.

Once you have your criteria in mind, actually choosing a card should be much easier. You’ve already narrowed it down substantially from answering those few questions. So stay focused. It can be easy to be wowed by all the cards available to you. Keep checking in with what you know you need to buy and make the best decision you can. Don’t search with fear that you’ll get the wrong one. Search with the intention of finding the best Christmas card you can.

Why I Love Assortment Boxes

I love the Assortment Boxes because you have a whole host of cards available and ready to used or mailed out at a moment’s notice.  I keep a list of all birthdays and important dates of my immediate and extended family and always still mail out a card for that important milestone. 

I also love to mail out Get Well cards to make someone feel better and let them know someone is thinking of them. The Gallery Collection All-Occasion boxes give me the means to handle all those occasions.  Don’t you remember when you were little and you received “mail”, how excited you got, before getting mail meant bills.

Keeping the tradition of physical cards alive is a way of getting back to that magical feeling of receiving a birthday wish, a get well sentiment or even just a thinking of you moment.  If kids enjoy getting the cards they are more likely to send them out as adults or as teenagers for Thank You cards.

I am a firm believer that every household should have an All Occasion Assortment box in order to never be caught without a card for any occasion.  Even blank note cards can get the job done allowing you to use it for any occasion without having to worrying about running out to a stationary store to pick up that special card. 

So spread a little magic and mail someone a greeting card today.

Using Everyday Greeting Cards

Special occasions usually hold important places in our lives.  They are times to celebrate, spend time with those you care about, and lead to many happy memories.  Thoughtful gifts and greeting cards can become cherished items for years to come.  Sometimes, though, it is tempting to live from one holiday, birthday, or anniversary to the next without paying much attention to the time in-between.  If you think about it, that can actually seem like a terrible waste.  The vast majority of our time is spent on regular days, which often get lost in the responsibilities of daily life.  We may forget to take a look at who we really are and what and who really matter to us in the course of normal life. 

However, there is no reason to merely exist and subsist and reserve true joy or meaningful interaction with others until a social event.  Why not let those people you care about know it more often than not?  A thoughtful way to express yourself is by simply giving a greeting card.  The act of selecting, possibly writing, and signing a greeting card doesn’t take much time or effort, but it has the capacity to resonate with someone.  I can’t remember a time when I received a greeting card and was disappointed.  Everyday Cards aren’t only reserved for special occasions.  They can be given for everyday events like wishing a child well on their test at school, thanking a parent for their insightful advice, or congratulating a co-worker on putting out that pesky popcorn inferno you ignited in the break room microwave.  Everyday cards should be used every day.  If you have something to say, feel free to say it with a greeting card. 

Why are Greeting Card Assortments a Great Gift?

Whether it’s a birthday, anniversary, or any special occasion; we find ourselves stressing on what the perfect gift would be. A greeting card assortment box is the answer to alleviate all your worries. Personally, I love to gift things that the person can either use, it’s in the person’s needs, or comes in handy. When my son graduated Kindergarten, I couldn’t think of a gift to give to his teachers other than your boring set of flowers. I decided to gift each of them a greeting card assortment box.

In the following school year, I was able to chat with my son’s kindergarten teacher and was truly pleased to find out how happy she was with her gift. It’s a gift that is not normally thought of, but it comes in handy in that last minute when you’re running out of the door to a celebration and forgot to buy a card. It comes in handy when you want to send a card to a relative or friend that may live far just to wish them well or even to send them sympathy if a tragic event ever occurred. Overall, the greeting card assortment box is a shoe win as a gift to anyone of any age and for any occasion.

Dark vs. light Stock Greeting Cards

This has been an ongoing debate for years.  Do I go with the dark stock paper or the light stock paper for my greeting card?  Which is more elegant? Which makes more of a statement?

On the one side, the dark stock paper, whether it be black, blue, green or red, has a unique flair.  It is not something you see all the time.  When you add the gold or silver foil imprinting, the words just jump off the page.  The negative feedback to the dark paper is that it is a little down beat.  It doesn’t scream cheer as you would expect from a greeting card.

The other side of the debate is the light stock card.  Whether you are looking at a white or buff background card, it is the norm.  You will find cards printed on these two colors everywhere.  There is no distinction to these cards.  In this case, you have to rely on the front picture and the inside message to really make your point.  These cards do exude a brightness and perkiness to your sentiments.  You also have more options as far as imprint colors.  You can use blue, black, green or red ink besides the option of silver or gold foil. 

I feel it is all personal preference.  No matter what card stock, dark or light, that you choose to go with, it is the message you are sending that counts.

Welcome Cards Make You Feel At Home

Greeting Cards are probably the most welcome mail we get. We get holiday cards, birthday cards, easter, mother’s day, etc. The one thing they have in common is they make us feel good. Sending and receiving cards benefits the sender as well as the receiver.

Let’s go the extra mile to make new employees feel great about working at our company. Sending or giving them welcome cards will calm their first day jitters. An employee will be instantly happy to be in a company that thinks enough of them to make them feel welcome. Nobody wants to be just a number.

Do you belong to a club or organization? A great way to encourage a new member is to send them a Welcome card. Especially when the group divides into a circle of friends in the organization, will the inductee feel more comfortable with a card in hand. We all need encouragement when we are the newbies.

Putting ourselves in other people’s shoes will certainly give us a better grasp of how the newest people feel. Let’s get on the Welcome train wherever we are. A warm greeting in a card and a smile is the best feeling. Welcome aboard!

The Versatility of Corporate Thank You Cards

You probably haven’t received a Thank You card in a while. Is it because they seem passé? Sure feels like it, but in today’s hustle bustle, it is more important than ever to use Thank You cards as a way of acknowledging your appreciation. For example, the elusive client meeting you finally landed.  Sure you may have taken the client out to lunch and sent a “thanks for meeting with me” email, but a Thank You card is a way to get noticed and stand out from the rest. Don’t miss the opportunity to get customers thinking positively about you and your business.  

Thank You cards also work great for your suppliers or vendors as well.  Have any of them gone out of their way to meet a deadline for you?  If so, keep the good relations going with a Thank You card. 

Thank You cards are great for giving internal kudos to those who deserve it. You obviously don’t want to send a card every time someone does their job right, but you do want to recognize those employees who go above and beyond. 

Sometimes it’s hard to distinguish yourself as a company or a person in the corporate world, but using Thank You cards at appropriate times will really set you apart from the pack.

Greeting Card Assortment Boxes As Gifts

Yes, you read that right! You should give Greeting Card Assortment Boxes as gifts this year! Before you dismiss the idea, keep reading. I’m here to tell you why almost anyone in your life could not only use a Greeting Card Assortment Box, but they will also love having one on hand. The following are some examples.

If the person is a Secretary of any kind, there is no question that they could use almost every type of Greeting Card Assortment Box The Gallery Collection offers. The two All-Occasion Assortment Boxes would be indispensable, offering a mix of design types for any office occurrence.

If they are a social butterfly, I bet they have a lot of Birthday cards to send out. Give them one of the three Birthday Card Assortment Boxes that The Gallery Collection offers.

If you know someone who owns their own business, they could use the thoughtful gift of the Fine Art Note Card Assortment. These blank cards with museum art masterpieces on the cover could be useful in any situation, whether they’re congratulating an employee’s work anniversary or following up with a client.

If you know a student, a graduate job searching, or a young professional, you better believe that they absolutely need quality Thank You cards on hand. The Thank You Assortment Box from The Gallery Collection will help them standout in a distinguished way when thanking professors, potential employers, or prospective clients.

Why Everyone Still Appreciates Greeting Cards

In a world taken over by computers, technology and social media, it is refreshing to get a greeting card in the mail.  Sure it is nice (and important) to be able to send an email or text message in a matter of seconds, but there is still something to be said about the power of a greeting card.  I think the personal touch and extra effort is why everyone still appreciates greeting cards.

I send greeting cards often, both on a professional and personal level.  At work, during the holiday season, my department sends Gallery Collection Christmas cards to vendors that we’ve worked with throughout the year to express our gratitude and greetings.  The response we receive each year is so nice!  I also receive cards from vendors and it always feels great to feel remembered and appreciated. 

In my personal life, I send greeting cards to family and friends throughout the year, mainly for birthdays and Christmas.  I actually love taking the time to pick out the perfect cards and writing a personal message.  There are also unfortunate moments where I need to send a sympathy card.  I sometimes feel odd sending condolences through a text or Facebook, which is why I still choose to send a card.  I’ve also received such great response from the greeting cards I send out… I’ve even had people tell me they look forward to my card each year! 

I’m not against newer forms of communication, in fact I love it and use it daily.  But this doesn’t mean that you can no longer send greeting cards.  Based on my experiences, both professionally and personally, people still appreciate greeting cards.  I don’t think I’ll ever stop sending them!